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Over the Door Shower Caddy

Fail

An estimated 4.5% of orders come back, so Over the Door Shower Caddy is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$344K/yr388K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
60%top-5 click share · 13 brands · 19 sellers

Flapen Score

Over the Door Shower Caddy against its category

The dotted line is the Home & Kitchen average. Past it, Over the Door Shower Caddy is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Over the Door Shower Caddy market on Amazon at a glance

Shoppers on Amazon United States searched for Over the Door Shower Caddy 388K times last year and spent an estimated $344K. The top 5 brands take 80% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
3.4%
Market size, estimated
$344Ka year
Peak month
August1.4× the quietest month
Top search term
over the door shower caddy123K searches a year

02 · Price

A sale here is worth $25.98.

Listings sell for $25.98 on average, from $16.97 to $75.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $25.98 that is $13K to $19K a year per listing.

Average price
$25.98inside the $15 to $100 sweet spot
Price range
$16.97–$75.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$13K–$19K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #262 within Shower Accessories. It carries 841 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#262in Shower Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
841per listing
Listings tracked
21

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Over the Door Shower Caddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

19

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

16%

  • Brand 130%
  • Brand 219%
  • Brand 319%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (7 brands, 16%)

Demand

Over the Door Shower Caddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Over the Door Shower Caddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • over the door shower caddy123K/yr
  • over door shower caddy42K/yr
  • over the shower door caddy29K/yr
  • over the door shower organizer25K/yr
  • over shower door caddy23K/yr
  • shower door caddy22K/yr
  • shower caddy over the door22K/yr
  • shower caddy hanging over door20K/yr
  • over door shower organizer12K/yr
  • over the door shower caddy hanging11K/yr

Reviews and returns

What reviews say buyers love and hate about Over the Door Shower Caddy

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Too big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Over the Door Shower Caddy questions

Answered from the same tracked data.