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Over the Door Ironing Board Holder

Fail

Demand is soft, at -26.2% this quarter, so Over the Door Ironing Board Holder is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$235K/yr209K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
58%top-5 click share · 11 brands · 16 sellers

Flapen Score

Over the Door Ironing Board Holder against its category

The dotted line is the Home & Kitchen average. Past it, Over the Door Ironing Board Holder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Over the Door Ironing Board Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Over the Door Ironing Board Holder 209K times last year and spent an estimated $235K. The top 5 brands take 72% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
5.9%
Market size, estimated
$235Ka year
Peak month
February1.5× the quietest month
Top search term
over the door ironing board holder57K searches a year

02 · Price

A sale here is worth $19.14.

Listings sell for $19.14 on average, from $9.56 to $31.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $19.14 that is $5K to $10K a year per listing.

Average price
$19.14inside the $15 to $100 sweet spot
Price range
$9.56–$31.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #859 within Irons & Steamers. It carries 3,111 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#859in Irons & Steamers
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,111per listing
Listings tracked
17

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Over the Door Ironing Board Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

16

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

22%

  • Brand 130%
  • Brand 216%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Over the Door Ironing Board Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Over the Door Ironing Board Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • over the door ironing board holder57K/yr
  • over the door ironing board hanger22K/yr
  • ironing board hanger over the door21K/yr
  • ironing board door hanger22K/yr
  • over door ironing board holder19K/yr
  • over the door ironing board and iron holder14K/yr
  • iron board door hanger8K/yr
  • ironing board door mount6K/yr
  • door ironing board hanger5K/yr
  • iron board door mount4K/yr

Reviews and returns

What reviews say buyers love and hate about Over the Door Ironing Board Holder

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Assembly/Installation”
4.6%of orders come back
“making it impossible to assemble”
A buyer, on “Assembly/Installation”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Over the Door Ironing Board Holder questions

Answered from the same tracked data.