Over Cabinet Towel Bar
FailDemand is soft, at -0.3% this quarter, so Over Cabinet Towel Bar is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $168K/yr208K searches / yr
- 90-day growth
- -0.3%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 36 sellers
Flapen Score
Over Cabinet Towel Bar against its category
The dotted line is the Home & Kitchen average. Past it, Over Cabinet Towel Bar is stronger. Inside it, weaker.
Market
The Over Cabinet Towel Bar market on Amazon at a glance
Shoppers on Amazon United States searched for Over Cabinet Towel Bar 208K times last year and spent an estimated $168K. The top 5 brands take 83% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- -0.3%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $168Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- over cabinet towel holder40K searches a year
02 · Price
A sale here is worth $11.83.
Listings sell for $11.83 on average, from $6.79 to $24.70. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.83 that is $3K to $6K a year per listing.
- Average price
- $11.83under the $15 to $100 sweet spot
- Price range
- $6.79–$24.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #137 within Towel Holders. It carries 1,499 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 13.1%
- Average rank
- #137in Towel Holders
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,499per listing
- Listings tracked
- 22
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Over Cabinet Towel Bar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Qflushor Cabinet Door Towel Holder Over Cabinet Towel Bar Stainless Steel Dish Towel Holder for Cabinet Door Kicthen Towel Rack Matte Black 2 Pack
- Price
- $8.61
- Rating
- 4.6/5
- Reviews
- 1,811
- Age
- 3y ago

Mosuch Stainless Steel Over Door Towel Rack Bar Holders for Universal Fit on Over Cabinet Cupboard Doors 2 Pack (Sliver)
- Price
- $8.63
- Rating
- 4.4/5
- Reviews
- 8,821
- Age
- 9y ago

STWWO Over the Door Towel Rack Kitchen Towel Holder Over Cabinet Door Towel Bar Stainless Steel for Cupboard for Kitchen Dish Towel Holder Hanger Rv Towel Rack 2 Pack (Black)
- Price
- $8.26
- Rating
- 4.1/5
- Reviews
- 852
- Age
- 1y ago

Over Cabinet Towel Holder Stainless Steel Over The Cabinet Towel Rack for Kitchen Cabinet Doors Towel Bars 2 Pack Dish Towel Bars (Brushed Nickel)
- Price
- $14.44
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 5mo ago

Over Cabinet Towel Holder 2 Pack Kitchen Cabinet Door Towel Bar Stainless Steel Over the Cabinet Dish Towel Rack for RV Black
- Price
- $9.89
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 2mo ago
Trending
estimated 90-day click momentum
Over Cabinet Towel Holder 2 Pack Kitchen Cabinet Door Towel Bar Stainless Steel Over the Cabinet Dish Towel Rack for RV Black
- Price
- $9.89
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 2mo ago

STWWO Over The Door Towel Rack Kitchen Towel Holder Stainless Steel Towel Bar for Over Cabinet Cupboard Door Kitchen Hanger 2 Pack (Black)
- Price
- $20.97
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2mo ago

Over Cabinet Towel Holder Stainless Steel Over The Cabinet Towel Rack for Kitchen Cabinet Doors Towel Bars 2 Pack Dish Towel Bars (Brushed Nickel)
- Price
- $14.44
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 5mo ago

Over Cabinet Towel Holder Stainless Steel Over The Cabinet Towel Rack Bars for Kitchen Cabinet Doors Dish Towel Holder with Hooks 2 Pack (Black)
- Price
- $16.89
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 5mo ago

STWWO Over the Door Towel Rack Kitchen Towel Holder Over Cabinet Door Towel Bar Stainless Steel for Cupboard for Kitchen Dish Towel Holder Hanger Rv Towel Rack 2 Pack (Brushed Nickel)
- Price
- $9.22
- Rating
- 4.1/5
- Reviews
- 852
- Age
- 1y ago
Newest
by launch date
STWWO Over The Door Towel Rack Kitchen Towel Holder Stainless Steel Towel Bar for Over Cabinet Cupboard Door Kitchen Hanger 2 Pack (Black)
- Price
- $20.97
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2mo ago

Over Cabinet Towel Holder 2 Pack Kitchen Cabinet Door Towel Bar Stainless Steel Over the Cabinet Dish Towel Rack for RV Black
- Price
- $9.89
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 2mo ago

Over Cabinet Towel Holder Stainless Steel Over The Cabinet Towel Rack for Kitchen Cabinet Doors Towel Bars 2 Pack Dish Towel Bars (Brushed Nickel)
- Price
- $14.44
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 5mo ago

Over Cabinet Towel Holder Stainless Steel Over The Cabinet Towel Rack Bars for Kitchen Cabinet Doors Dish Towel Holder with Hooks 2 Pack (Black)
- Price
- $16.89
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 5mo ago

YUMORE 12 Over the Cabinet Towel Holder for Wide Doors 2-Pack Matte Black Dish Towel Rack for Kitchen & Bathroom
- Price
- $24.70
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
36
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 98%
Open market
12%
- STWWO30%
- Qflushor25%
- Mosuch16%
- Mziart7%
- Jesginboo5%
- KES5%
- Open — no brand owns it (6 brands, 12%)
Demand
Over Cabinet Towel Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Over Cabinet Towel Bar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- over cabinet towel holder40K/yr
- over the cabinet towel holder36K/yr
- cabinet door towel holder23K/yr
- over cabinet towel bar17K/yr
- over the cabinet door towel holder9K/yr
- kitchen towel rack over cabinet door11K/yr
- cabinet door towel bar9K/yr
- over the door kitchen towel holder8K/yr
- towel rack for kitchen cabinet door7K/yr
- cabinet towel bar10K/yr
Reviews and returns
What reviews say buyers love and hate about Over Cabinet Towel Bar
We read the reviews and the return reasons for every product selling here.
“Little too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Over Cabinet Towel Bar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









