Over Cabinet Towel Bar
FailDemand is soft, at -0.3% this quarter, so Over Cabinet Towel Bar is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $168K/yr208K searches / yr
- 90-day growth
- -0.3%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 36 sellers
Flapen Score
Over Cabinet Towel Bar against its category
The dotted line is the Home & Kitchen average. Past it, Over Cabinet Towel Bar is stronger. Inside it, weaker.
Market
The Over Cabinet Towel Bar market on Amazon at a glance
Shoppers on Amazon United States searched for Over Cabinet Towel Bar 208K times last year and spent an estimated $168K. The top 5 brands take 83% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- -0.3%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $168Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- over cabinet towel holder40K searches a year
02 · Price
A sale here is worth $11.83.
Listings sell for $11.83 on average, from $6.79 to $24.70. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.83 that is $3K to $6K a year per listing.
- Average price
- $11.83under the $15 to $100 sweet spot
- Price range
- $6.79–$24.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #137 within Towel Holders. It carries 1,499 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 13.1%
- Average rank
- #137in Towel Holders
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,499per listing
- Listings tracked
- 22
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Over Cabinet Towel Bar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
36
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
12%
- Brand 130%
- Brand 225%
- Brand 316%
- Brand 47%
- Brand 55%
- Brand 65%
- Open — no brand owns it (6 brands, 12%)
Demand
Over Cabinet Towel Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Over Cabinet Towel Bar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- over cabinet towel holder40K/yr
- over the cabinet towel holder36K/yr
- cabinet door towel holder23K/yr
- over cabinet towel bar17K/yr
- over the cabinet door towel holder9K/yr
- kitchen towel rack over cabinet door11K/yr
- cabinet door towel bar9K/yr
- over the door kitchen towel holder8K/yr
- towel rack for kitchen cabinet door7K/yr
- cabinet towel bar10K/yr
Reviews and returns
What reviews say buyers love and hate about Over Cabinet Towel Bar
We read the reviews and the return reasons for every product selling here.
“Little too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Over Cabinet Towel Bar questions
Answered from the same tracked data.









