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Oval Picture Frame

Maybe

The top 5 products take only 19% of clicks. But an estimated 7.0% of orders come back, so Oval Picture Frame is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$157K/yr470K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
19%top-5 click share · 40 brands · 47 sellers

Flapen Score

Oval Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, Oval Picture Frame is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oval Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Oval Picture Frame 470K times last year and spent an estimated $157K. The top 5 brands take 55% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months
470K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
1.6%
Market size, estimated
$157Ka year
Peak month
January1.4× the quietest month
Top search term
oval frame87K searches a year

02 · Price

A sale here is worth $20.36.

Listings sell for $20.36 on average, from $9.22 to $89.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $20.36 that is $0 to $2K a year per listing.

Average price
$20.36inside the $15 to $100 sweet spot
Price range
$9.22–$89.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #2,725 within Picture Frames. It carries 185 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
4.6%
Average rank
#2,725in Picture Frames
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
185per listing
Listings tracked
101

04 · Newcomers

2 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Oval Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

47

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

19%

Top 20: 47%

Open market

40%

  • Brand 121%
  • Brand 211%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Oval Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Oval Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oval frame87K/yr
  • oval picture frame92K/yr
  • oval picture frames31K/yr
  • 5x7 oval frame23K/yr
  • oval frames25K/yr
  • gold oval frame24K/yr
  • oval picture frame 8x1023K/yr
  • 8x10 oval frame14K/yr
  • oval frame 8x1018K/yr
  • oval picture frame 5x716K/yr

Reviews and returns

What reviews say buyers love and hate about Oval Picture Frame

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Frame Quality”
18%of negative reviews mention “Quality-Overall”
7.0%of orders come back
“Feel too cheap and low quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oval Picture Frame questions

Answered from the same tracked data.