oval baking dish
Skip itSoft demand (-25.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.44avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Good662.62avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.85–$128.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Okay$103K$103K/yr · 148K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, oval baking dish is a $103K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 48/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
oval baking dish market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $69K–$86K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #929
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 70%
- Out of stock
- 9.4%
- Avg brand age
- 52 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
90
Top-5 brand share
45%
Top 20: 88%
Top-5 click share
29%
Top 20: 65%
Open market
49%
- LEETOYI14%
- KooK9%
- Wisenvoy8%
- Home Beets7%
- Gibson Home6%
- STAUB6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 6.3×
Top oval baking dish search terms
- oval baking dish34K/yr
- au gratin baking dish22K/yr
- gratin dish17K/yr
- oval casserole dish15K/yr
- au gratin pans7K/yr
- gratin dishes oven safe7K/yr
- oval dish6K/yr
- au gratin dishes5K/yr
- oval casserole dish with lid9K/yr
- oval baking dish with lid6K/yr
Top oval baking dish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEETOYI Porcelain Small Oval Au Gratin Pans Baking Dish Set for 1 or 2 person servings Bakeware with Double Handle for Kitchen and Home Set of 2 (White)
LEETOYI$21.734.6★1,450 rev
Au Gratin Baking Dishes by Kook Mini Casserole Dish Set of 6 for Banana Split Oven and Microwave Safe Dishwasher Safe Ceramic Dishes Lasagna & Cobblers Individual Serving 12 oz (Ivory)
KooK$37.294.7★1,255 rev
Oval Au Gratin Baking Dishes for Oven Safe and Microwave Cooking and Baking 4 Pc. Set Heat Resistant Ceramic with Handles for Serving Small Mini Casserole Dish 8 x 5 16 oz White
Home Beets$36.004.7★1,052 rev
LEETOYI Porcelain 9x13 Large Oval Au Gratin Pans Baking Dish for Servings Bakeware with Double Handle for Kitchen and Home White
LEETOYI$29.424.8★95 rev
Heartland Home Porcelain Mini Casserole Dish Oval Au Gratin Dish (2pc Set). Cauliflower Au Gratin Baking Dish Banana Split Bowls Single Serving Casserole Dishes Small Individual Gratin Dishes Set
Heartland Home$21.614.8★1,176 rev
Newest
by launch date
Gibson Home Gracious Dining Oval Au Gratin Baking Dishes 4-Piece Set 15 oz Oven Safe Ceramic Small Casserole Dishes with Handles Microwave & Dishwasher Safe Mini Bakeware White
Gibson Home$28.4497 rev
Gibson Home Gracious Dining Oval Au Gratin Baking Dishes 4-Piece Set 9 oz Oven Safe Banana Split Bowls Ceramic Small Casserole Dishes with Handles Microwave & Dishwasher Safe Mini Bakeware White
Gibson Home$21.5797 rev
Dafuceramic Casserole Dishes for Oven Sets of 3 Ceramic Oval Baking Dish Au Gratin Baking Pans with Handles for Roasting Lasagna Pie Baking Meat & Vegetables Blue
Dafuceramic$40.4443 rev
Wisenvoy Baking Dish Casserole Dish Ceramic Au Gratin Baking Dish Lasagna Pan Oval Casserole Dishes for Oven
Wisenvoy$25.2042 rev
Wisenvoy Casserole Dish Baking Dish Ceramic Au Gratin Baking Dish Lasagna Pan Oval Casserole Dishes for Oven
Wisenvoy$25.6346 rev
Trending
90-day click momentum
Au Gratin Baking Dishes for Oven Safe Porcelain Mini Casserole Dish (4pc Set). 10oz Individual Gratin Dishes Set Ceramic Small Baking Dish for Single Serving Banana Split Bowls 7.6x4.4in
UIBFCWN$23.544.5★
Gibson Home Gracious Dining Oval Au Gratin Baking Dishes 4-Piece Set 15 oz Oven Safe Ceramic Small Casserole Dishes with Handles Microwave & Dishwasher Safe Mini Bakeware White
Gibson Home$28.444.7★
Dafuceramic Casserole Dishes for Oven Sets of 3 Ceramic Oval Baking Dish Au Gratin Baking Pans with Handles for Roasting Lasagna Pie Baking Meat & Vegetables Blue
Dafuceramic$40.444.7★
Heartland Home Porcelain Mini Casserole Dish Oval Au Gratin Dish (2pc Set). Cauliflower Au Gratin Baking Dish Banana Split Bowls Single Serving Casserole Dishes Small Individual Gratin Dishes Set
Heartland Home$21.614.8★
CorningWare FS12 1.5-Quart Oval Casserole with White Lid
CorningWare$33.674.6★
What buyers say about oval baking dish
What buyers praise and complain about, mined from review topics.What buyers love
“Good usable size”
“Overall, this is a high-quality, versatile, and reliable baking dish thats great for everyday cooking or special occasions”
“Its easy to wash too”
“Works great for baking”
“Great little dishes”
“Beautiful color”
“Just what I needed”
“not uncomfortably heavy”
“Price was fair”
“Looks great, dishwasher safe”
What buyers complain about
“It was initially disappointing for the size”
“Cracked after 3 uses”
“It cracked, total junk”
“stuck to the tape”
“I wished it had been less expensive”
“These definitely do not hold 8 oz”
“I was expecting this dish to be heavier”
“Poorly made and dangerously sharp”
“they don't come off easy”
“bent pretty badly”
Top return reasons
Common questions
- Is oval baking dish profitable to sell on Amazon United States?
- The niche generates $103K/yr across 60 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the oval baking dish niche?
- 36 brands and 90 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in oval baking dish?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.7%.
- When does demand for oval baking dish peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 6.3× the quietest.
- What does it cost to enter the oval baking dish niche?
- Listings span $6.85–$128.93; the average listing price is $34.44 (sweet spot $15–$100). The average incumbent carries 663 reviews — the moat a new listing must climb.