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65

outdoor shower mat

Worth a look

Shows a sweet-spot price point ($35.95 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 93Conversion 30Competition 79Returns 55Price range 44Avg price 95Brand share 94Review moat 58Quality gap 63

Avg price

Incredible$35.95

avg listing price — sweet spot $15–$100

Brand share

Great41%

top-5 brand share — no brand owns this niche

Growth

Great+105.5%

90-day search growth — must beat 0% to launch

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,177.58

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Price range

Okay$8.92–$200.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$138K

$138K/yr · 160K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, outdoor shower mat is a $138K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

outdoor shower mat market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$108K–$144K
units × avg price
Conversion rate
2.4%
Avg BSR
#130
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
7.3%
Avg brand age
34 months
Avg seller age
167 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

44 falling

Sellers

54

Top-5 brand share

41%

Top 20: 81%

Top-5 click share

36%

Top 20: 74%

Open market

54%

  • PADOOR13%
  • QTRQTR9%
  • goodleben8%
  • wiiiw7%
  • HONGJUNLEE5%
  • Bamfan5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +105.5% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.2×

Top outdoor shower mat search terms

  • outdoor shower mat67K/yr
  • outdoor shower floor19K/yr
  • camping shower mat16K/yr
  • outdoor shower platform9K/yr
  • outdoor shower flooring5K/yr
  • outdoor shower mats for outside shower4K/yr
  • camping shower floor6K/yr
  • camp shower floor5K/yr
  • shower platform7K/yr
  • raised shower mat6K/yr
All search terms

Top outdoor shower mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$8K9%$12K12%$17K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about outdoor shower mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“High quality mat”

Advertised Vs Actual Product7%

“Exactly as described”

Grip5%

“Dont slip”

Strength5%

“Incredibly sturdy and solid construction”

Size-Overall5%

“Great fit”

Value For Money5%

“Great deal”

Ease Of Cleaning4%

“Keeps everything clean”

Design-Overall4%

“sleek design”

Durability4%

“durable PVC material that feels very sturdy”

Ease Of Use3%

“Easy to use”

What buyers complain about

Grip8%

“it doesnt have any grip”

Size-Overall7%

“It is a bit to big”

Durability5%

“Broke after a few months”

Thickness4%

“thick in areas”

Comfort-Overall4%

“Terribly uncomfortable”

Quality-Overall3%

“Horrible quality”

Absorbency3%

“It is not absorbent at all”

Ease Of Cleaning3%

“after cleaning up all of the black foam stuck to my floor”

Hard Feel3%

“hard”

Water Resistance3%

“Doesn't keep water off floor”

Top return reasons

Size-Overall41%
Advertised Vs Actual Product6%
Color6%
Material Quality4%
Grip4%
Quality-Overall3%
Value For Money3%
Thin3%
Thickness3%
Functionality-Overall3%

Common questions

Is outdoor shower mat profitable to sell on Amazon United States?
The niche generates $138K/yr across 52 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is +105.5%. Flapen's verdict: Worth a look (65/100).
How competitive is the outdoor shower mat niche?
44 brands and 54 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in outdoor shower mat?
Top complaints mined from reviews: Grip, Size-Overall, Durability. The return rate is 2.8%.
When does demand for outdoor shower mat peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.2× the quietest.
What does it cost to enter the outdoor shower mat niche?
Listings span $8.92–$200.05; the average listing price is $35.95 (sweet spot $15–$100). The average incumbent carries 1,178 reviews — the moat a new listing must climb.