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Outdoor Plants

Maybe

The top 5 brands take only 31% of clicks. But buyers convert on only 1.7% of searches, so Outdoor Plants is a Maybe.

Flapen Score
62
62 / 100
Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 49
Market size
$504K/yr919K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
18%top-5 click share · 69 brands · 97 sellers

Flapen Score

Outdoor Plants against its category

The dotted line is the Home & Kitchen average. Past it, Outdoor Plants is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Plants market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Plants 919K times last year and spent an estimated $504K. The top 5 brands take 31% of clicks. Demand peaks in Mar–Apr. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 919K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $504K a year.

Searches, last 12 months
919K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
1.7%
Market size, estimated
$504Ka year
Peak month
April16.6× the quietest month
Top search term
artificial greenery for outdoors111K searches a year

02 · Price

A sale here is worth $31.53.

Listings sell for $31.53 on average, from $7.40 to $125.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $31.53 that is $3K to $8K a year per listing.

Average price
$31.53inside the $15 to $100 sweet spot
Price range
$7.40–$125.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #234 within Artificial Flowers. It carries 798 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
97%
Out of stock, average day
1.5%
Average rank
#234in Artificial Flowers
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
798per listing
Listings tracked
121

04 · Newcomers

50 of last year's 54 launches cleared the first-year sales bar.

54 products launched here in the last 12 months. 50 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
54
Successful launches
50Amazon's first-year sales bar
Average brand age
25 months

Products

Top Outdoor Plants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

69 falling

Sellers

97

Top-5 brand share

31%

Top 20: 65%

Top-5 click share

18%

Top 20: 47%

Open market

64%

  • Brand 18%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Outdoor Plants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 16.6×

Search terms

Top Outdoor Plants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • artificial greenery for outdoors111K/yr
  • artificial bushes for outdoors106K/yr
  • outdoor plant85K/yr
  • faux greenery for outdoor planters71K/yr
  • porch plants64K/yr
  • patio plants51K/yr
  • tall artificial plants outdoor40K/yr
  • large artificial plants outdoor51K/yr
  • front porch plants49K/yr
  • faux outdoor greenery40K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Plants

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
17%of negative reviews mention “Size-Overall”
2.7%of orders come back
“also too short”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Outdoor Plants questions

Answered from the same tracked data.