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Outdoor Pillow Covers 24x24

Fail

Shoppers spend an estimated $20K a year here, so Outdoor Pillow Covers 24x24 is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$20K/yr85K searches / yr
90-day growth
+29.5%search demand this quarter
Competition
17%top-5 click share · 35 brands · 41 sellers

Flapen Score

Outdoor Pillow Covers 24x24 against its category

The dotted line is the Home & Kitchen average. Past it, Outdoor Pillow Covers 24x24 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Pillow Covers 24x24 market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Pillow Covers 24x24 85K times last year and spent an estimated $20K. The top 5 brands take 64% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+29.5%
Conversion, latest week
1.2%
Market size, estimated
$20Ka year
Top search term
outdoor pillow covers 24x2420K searches a year

02 · Price

A sale here is worth $19.24.

Listings sell for $19.24 on average, from $5.69 to $34.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.24 that is $0 to $2K a year per listing.

Average price
$19.24inside the $15 to $100 sweet spot
Price range
$5.69–$34.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #335 within Decorative Pillows, Inserts & Covers. It carries 2,209 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
99%
Out of stock, average day
4.1%
Average rank
#335in Decorative Pillows, Inserts & Covers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,209per listing
Listings tracked
131

04 · Newcomers

1 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Outdoor Pillow Covers 24x24 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

41

Top-5 brand share

64%

Top 20: 93%

Top-5 click share

17%

Top 20: 41%

Open market

31%

  • Brand 131%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Search terms

Top Outdoor Pillow Covers 24x24 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor pillow covers 24x2420K/yr
  • 26x26 outdoor pillow covers13K/yr
  • 24 x 24 outdoor pillow covers10K/yr
  • outdoor pillow covers 22x229K/yr
  • outdoor throw pillow covers 16x167K/yr
  • 16x16 pillow covers outdoor11K/yr
  • 20x20 outdoor pillow covers set of 28K/yr
  • 22 x 22 outdoor pillow covers5K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Pillow Covers 24x24

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
6.3%of orders come back
“They were not true to size”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Outdoor Pillow Covers 24x24 questions

Answered from the same tracked data.