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Outdoor Divider

Maybe

The top 5 brands take only 42% of clicks. But buyers convert on only 0.5% of searches, so Outdoor Divider is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$191K/yr291K searches / yr
90-day growth
+17.9%search demand this quarter
Competition
23%top-5 click share · 50 brands · 85 sellers

Flapen Score

Outdoor Divider against its category

The dotted line is the Home & Kitchen average. Past it, Outdoor Divider is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Divider market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Divider 291K times last year and spent an estimated $191K. The top 5 brands take 42% of clicks. Demand peaks in Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
+17.9%
Conversion, latest week
0.5%
Market size, estimated
$191Ka year
Peak month
June1.6× the quietest month
Top search term
shoji screen68K searches a year

02 · Price

A sale here is worth $130.96.

Listings sell for $130.96 on average, from $23.90 to $642.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $130.96 that is $0 to $13K a year per listing.

Average price
$130.96above the $15 to $100 sweet spot
Price range
$23.90–$642.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #3,251 within Room Dividers. It carries 915 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
58%
Out of stock, average day
7.2%
Average rank
#3,251in Room Dividers
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
915per listing
Listings tracked
98

04 · Newcomers

9 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
9Amazon's first-year sales bar
Average brand age
37 months

Products

Top Outdoor Divider products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

50 falling

Sellers

85

Top-5 brand share

42%

Top 20: 78%

Top-5 click share

23%

Top 20: 50%

Open market

54%

  • Brand 119%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Outdoor Divider search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Outdoor Divider search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shoji screen68K/yr
  • outdoor divider28K/yr
  • paper room divider33K/yr
  • 8 panel room divider27K/yr
  • outdoor folding privacy screen14K/yr
  • japanese divider20K/yr
  • metal room divider14K/yr
  • oriental room divider11K/yr
  • screen to hide water heater17K/yr
  • japanese folding screen11K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Divider

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Assembly/Installation”
4.6%of orders come back
“assembly is annoying”
A buyer, on “Assembly/Installation”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Outdoor Divider questions

Answered from the same tracked data.