outdoor blankets and throws
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+112.9%90-day search growth — must beat 0% to launch
Avg price
Great$20.42avg listing price — sweet spot $15–$100
Price range
Great$9.82–$39.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,965.47avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 86K searches
According to Flapen's Amazon United States niche tracking, outdoor blankets and throws is a $26K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
outdoor blankets and throws market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $31K–$41K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 4.7%
- Avg brand age
- 42 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
20
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
19%
- DII48%
- Americanflat11%
- Lussena8%
- Hydration Nation6%
- Exclusivo Mezcla5%
- PAVILIA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +112.9% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 5.0×
Top outdoor blankets and throws search terms
- outdoor blankets for patio33K/yr
- outdoor blankets and throws22K/yr
- patio blanket9K/yr
- outdoor throw blankets for patio9K/yr
- outdoor throw blankets7K/yr
- outdoor patio blanket5K/yr
Top outdoor blankets and throws products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DII 100% Cotton Basket Weave Throw for Indoor/Outdoor Use Camping Bbqs Beaches Everyday Blanket 50 x 60 Black
DII$14.774.4★4,237 rev
DII Rustic Farmhouse Double Diamond Woven Throw 50x60 Stone
DII$12.964.4★2,929 rev
Americanflat 50x60 Throw Blanket - Soft and Breathable Cotton Throw Blanket for Couch Bed Chair - Decorative Blankets Perfect for Home Office or Outdoor Use - Cream Herringbone Design
Americanflat$16.464.5★6,075 rev
50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
Lussena$14.114.6★1,580 rev
DII Rustic Farmhouse Cotton Cabana Striped Blanket Throw with Fringe 50 x 60 - Cabana Striped Gray & Off-White
DII$14.814.3★1,142 rev
Newest
by launch date50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
Lussena$14.111,580 rev
Buryeah 6 Pcs Flannel Throw Blanket Bulk 50 x 60 in Sleepover Blanket Outdoor Wedding Throw Lightweight Oeko-tex Standard 100 Certified for Sofa Homeless Gifts (Beige)
Buryeah$38.89341 rev
MSGKV Boho Throw Blanket 60x80 100% Cotton Blanket for Couch Bed Summer Breathable Quilt Farmhouse Home Decor Soft Lightweight Picnic Blankets
MSGKV$28.292,397 rev
ACUSHLA Merino Wool Camp Blanket - Warm Thick Washable Large Outdoor Camping Sleeping Throw Blanket All Weather Aztec Grey 79X63
ACUSHLA$39.381,508 rev
inhand Knitted Throw Blanket for Couch and Bed Soft Living Room Home Decor Knitted Blanket with Tassel Outdoor Lightweight Breathable Summer Blanket Farmhouse Warm Woven Decorative 50x60
inhand$17.175,274 rev
Trending
90-day click momentum
Authentic Extra Large Mexican Blanket - 70x50 Handwoven Yoga Serape Artisanal Falsa Beach Camping Picnic Outdoor Blanket (Emerald)
Hydration Nation$24.904.6★
50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
Lussena$14.114.6★
EMME Muslin Throw Blanket for Adults 100% Cotton Blankets for Couch 4-Layer Summer Breathable Gauze All Season Soft and Lightweight Pre-Washed (Teal 50x71)
EMME$26.724.6★
MSGKV Boho Throw Blanket 60x80 100% Cotton Blanket for Couch Bed Summer Breathable Quilt Farmhouse Home Decor Soft Lightweight Picnic Blankets
MSGKV$28.294.7★
PAVILIA Yellow Herringbone Throw Blanket for Couch Bed Decorative Outdoor Throw Blanket Faux Cashmere Blanket Throw Lightweight Accent Sofa Blanket Throw 50x60
PAVILIA$20.204.5★
What buyers say about outdoor blankets and throws
What buyers praise and complain about, mined from review topics.What buyers love
“Soft blanket”
“very colorful”
“So warm”
“High quality and thick”
“Lightweight cotton blanket”
“Very comfortable”
“Good deal”
“Fits any space”
“Product was as advertised”
“and washes beautifully”
What buyers complain about
“really isn't thick enough for my liking”
“Awful odor”
“this is low quality”
“Blanket is smaller than expected”
“So I'm not sure if it's 100 percent cotton as advertised”
“Dont wash with other items”
“in a different color”
“Thin Material”
“I would not purchase these full price”
“come apart right away”
Top return reasons
Common questions
- Is outdoor blankets and throws profitable to sell on Amazon United States?
- The niche generates $26K/yr across 17 tracked products. 90-day search growth is +112.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the outdoor blankets and throws niche?
- 12 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in outdoor blankets and throws?
- Top complaints mined from reviews: Thickness, Smell, Quality-Overall. The return rate is 3.4%.
- When does demand for outdoor blankets and throws peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 5.0× the quietest.
- What does it cost to enter the outdoor blankets and throws niche?
- Listings span $9.82–$39.38; the average listing price is $20.42 (sweet spot $15–$100). The average incumbent carries 6,965 reviews — the moat a new listing must climb.