Outdoor Blankets and Throws
FailShoppers spend an estimated $26K a year here, so Outdoor Blankets and Throws is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $26K/yr86K searches / yr
- 90-day growth
- +112.9%search demand this quarter
- Competition
- 65%top-5 click share · 12 brands · 20 sellers
Flapen Score
Outdoor Blankets and Throws against its category
The dotted line is the Home & Kitchen average. Past it, Outdoor Blankets and Throws is stronger. Inside it, weaker.
Market
The Outdoor Blankets and Throws market on Amazon at a glance
Shoppers on Amazon United States searched for Outdoor Blankets and Throws 86K times last year and spent an estimated $26K. The top 5 brands take 77% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +112.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- +112.9%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $26Ka year
- Peak month
- May5.0× the quietest month
- Top search term
- outdoor blankets for patio33K searches a year
02 · Price
A sale here is worth $20.42.
Listings sell for $20.42 on average, from $9.82 to $39.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.42 that is $0 to $2K a year per listing.
- Average price
- $20.42inside the $15 to $100 sweet spot
- Price range
- $9.82–$39.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #107 within Throws. It carries 6,965 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #107in Throws
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 6,965per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Outdoor Blankets and Throws products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DII 100% Cotton Basket Weave Throw for Indoor/Outdoor Use Camping Bbqs Beaches Everyday Blanket 50 x 60 Black
- Price
- $14.77
- Rating
- 4.4/5
- Reviews
- 4,237
- Age
- 9y ago

DII Rustic Farmhouse Double Diamond Woven Throw 50x60 Stone
- Price
- $12.96
- Rating
- 4.4/5
- Reviews
- 2,929
- Age
- 8y ago

Americanflat 50x60 Throw Blanket - Soft and Breathable Cotton Throw Blanket for Couch Bed Chair - Decorative Blankets Perfect for Home Office or Outdoor Use - Cream Herringbone Design
- Price
- $16.46
- Rating
- 4.5/5
- Reviews
- 6,075
- Age
- 8y ago

50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
- Price
- $14.11
- Rating
- 4.6/5
- Reviews
- 1,580
- Age
- 1y ago

DII Rustic Farmhouse Cotton Cabana Striped Blanket Throw with Fringe 50 x 60 - Cabana Striped Gray & Off-White
- Price
- $14.81
- Rating
- 4.3/5
- Reviews
- 1,142
- Age
- 8y ago
Trending
estimated 90-day click momentum
Authentic Extra Large Mexican Blanket - 70x50 Handwoven Yoga Serape Artisanal Falsa Beach Camping Picnic Outdoor Blanket (Emerald)
- Price
- $24.90
- Rating
- 4.6/5
- Reviews
- 7,313
- Age
- 5y ago

50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
- Price
- $14.11
- Rating
- 4.6/5
- Reviews
- 1,580
- Age
- 1y ago

EMME Muslin Throw Blanket for Adults 100% Cotton Blankets for Couch 4-Layer Summer Breathable Gauze All Season Soft and Lightweight Pre-Washed (Teal 50x71)
- Price
- $26.72
- Rating
- 4.6/5
- Reviews
- 10,570
- Age
- 5y ago

MSGKV Boho Throw Blanket 60x80 100% Cotton Blanket for Couch Bed Summer Breathable Quilt Farmhouse Home Decor Soft Lightweight Picnic Blankets
- Price
- $28.29
- Rating
- 4.7/5
- Reviews
- 2,397
- Age
- 3y ago

PAVILIA Yellow Herringbone Throw Blanket for Couch Bed Decorative Outdoor Throw Blanket Faux Cashmere Blanket Throw Lightweight Accent Sofa Blanket Throw 50x60
- Price
- $20.20
- Rating
- 4.5/5
- Reviews
- 5,485
- Age
- 5y ago
Newest
by launch date
50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
- Price
- $14.11
- Rating
- 4.6/5
- Reviews
- 1,580
- Age
- 1y ago

Buryeah 6 Pcs Flannel Throw Blanket Bulk 50 x 60 in Sleepover Blanket Outdoor Wedding Throw Lightweight Oeko-tex Standard 100 Certified for Sofa Homeless Gifts (Beige)
- Price
- $38.89
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 2y ago

MSGKV Boho Throw Blanket 60x80 100% Cotton Blanket for Couch Bed Summer Breathable Quilt Farmhouse Home Decor Soft Lightweight Picnic Blankets
- Price
- $28.29
- Rating
- 4.7/5
- Reviews
- 2,397
- Age
- 3y ago

ACUSHLA Merino Wool Camp Blanket - Warm Thick Washable Large Outdoor Camping Sleeping Throw Blanket All Weather Aztec Grey 79X63
- Price
- $39.38
- Rating
- 4.6/5
- Reviews
- 1,508
- Age
- 4y ago

inhand Knitted Throw Blanket for Couch and Bed Soft Living Room Home Decor Knitted Blanket with Tassel Outdoor Lightweight Breathable Summer Blanket Farmhouse Warm Woven Decorative 50x60
- Price
- $17.17
- Rating
- 4.4/5
- Reviews
- 5,274
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
20
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
19%
- DII48%
- Americanflat11%
- Lussena8%
- Hydration Nation6%
- Exclusivo Mezcla5%
- PAVILIA4%
Demand
Outdoor Blankets and Throws search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 5.0×
Search terms
Top Outdoor Blankets and Throws search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- outdoor blankets for patio33K/yr
- outdoor blankets and throws22K/yr
- patio blanket9K/yr
- outdoor throw blankets for patio9K/yr
- outdoor throw blankets7K/yr
- outdoor patio blanket5K/yr
Reviews and returns
What reviews say buyers love and hate about Outdoor Blankets and Throws
We read the reviews and the return reasons for every product selling here.
“really isn't thick enough for my liking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Outdoor Blankets and Throws questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









