Oud Incense

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

59K

Growth, 90 days vs prior 90

-25.8%

Conversion, latest week

6.6%

Market size, estimated

$55Ka year

Top search term

oud incense33K searches a year

Listings sell for $14.20 on average, from $4.91 to $24.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.20 that is $1K to $4K a year per listing.

Average price

$14.20under the $15 to $100 sweet spot

Price range

$4.91–$24.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.6%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #370 within Home Fragrance. It carries 1,045 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#370in Home Fragrance

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,045per listing

Listings tracked

26

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months