oud incense
Skip itSoft demand (-25.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.20avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,044.65avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.91–$24.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Bad$55K$55K/yr · 59K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, oud incense is a $55K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 47/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
oud incense market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #370
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 4.7%
- Avg brand age
- 52 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
28
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
16%
- Dukhni23%
- Aroma Valley22%
- TRUMIRI17%
- Calmveda13%
- VAHARA4%
- HEM4%
- Open — no brand owns it (8 brands, 16%)
Demand
Weekly Amazon search volume, last 17 weeks — -25.8% search growth over the last 90 days.Top oud incense search terms
- oud incense33K/yr
- oud incense sticks11K/yr
- oudh5K/yr
- oudh incense sticks3K/yr
- bakhoor incense sticks3K/yr
- oudh incense4K/yr
Top oud incense products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oud Agarwood Incense Sticks - Artisan Luxury Masala Incense - Exotic Divine
Aroma Valley$14.164.5★1,071 rev
Oud Incense Sticks - Agarwood - Total 40 Insence-Sticks - Dual Pack of 20 Insense - Inciensos - Inscents - Natural Non Toxic Ingredients - Incents - Incence - Inscense - Insents
TRUMIRI$7.114.2★241 rev
Oud Al Khaleeji Muattar Bakhoor by Dukhni | Bukhoor Incense Islamic Gifts
Dukhni$17.554.4★1,129 rev
Arabian Oud Bakhoor Incense Sticks - (3 Variants 40+ Incense) Deep Warm Arabic Incenses Like Al Nasaem Hoor Alain & Al Raheeb Oud Bukhoor | Perfect Islamic Gifts or Eid Gifts
Calmveda$15.194.2★473 rev
Mystic Oud Agarwood Incense Sticks - (40+Sticks 9 inch) Thick Natural Resin Incenses Made from Assam Oudh Chips Clean Charcoal Free | Infuse Luxury with These Exotic Oud Incense (Burn Time 45+ mins)
Calmveda$12.704.5★981 rev
Newest
by launch date
Pure Oud Incense Sticks 100% Natural Organic Non Toxic 100 Sticks Clean Burning No Charcoal Sustainably Harvested Positive Vibes Incense Meditation Gifts Spritual Cleansing
UNITEDPRIME$10.058 rev
Premium Vahara Bakhoor Incense Sticks Oud Resin & Amber Aroma for Home Meditation Relaxation Prayer & Aromatherapy Long Burning Handcrafted Incense (100g)
VAHARA$12.2060 rev
Oud Vetiver Incense Sticks - Pack of 100 Inscents-Sticks - Inciensos Aromaticos - Made with Natural Ingredients - Scented Insence Non Toxic Insense Incents
TRUMIRI$6.9329 rev
Oud Amber Incense Sticks - Pack of 100 Insence-Sticks - Inciensos Aromaticos Made with Natural Oud and Amber Oil - Scented Inscents Non Toxic Insense Incents
TRUMIRI$8.5246 rev
Vahara Arabian Oudh Masala Incense Sticks Rich Warm Woody Fragrance 100g Natural Hand Rolled Aromatic Incense for Meditation Relaxation and Home Fragrance
VAHARA$12.0560 rev
Trending
90-day click momentumPure Oud Incense Sticks 100% Natural Organic Non Toxic 100 Sticks Clean Burning No Charcoal Sustainably Harvested Positive Vibes Incense Meditation Gifts Spritual Cleansing
UNITEDPRIME$10.055.0★
Oud Vetiver Incense Sticks - Pack of 100 Inscents-Sticks - Inciensos Aromaticos - Made with Natural Ingredients - Scented Insence Non Toxic Insense Incents
TRUMIRI$6.934.3★
Premium Vahara Bakhoor Incense Sticks Oud Resin & Amber Aroma for Home Meditation Relaxation Prayer & Aromatherapy Long Burning Handcrafted Incense (100g)
VAHARA$12.204.4★
Arabian Oud Incense Sticks by Dukhni| 90 Charcoal Free bakhoor Sticks
Dukhni$24.083.8★
Vahara Arabian Oudh Masala Incense Sticks Rich Warm Woody Fragrance 100g Natural Hand Rolled Aromatic Incense for Meditation Relaxation and Home Fragrance
VAHARA$12.054.4★
What buyers say about oud incense
What buyers praise and complain about, mined from review topics.What buyers love
“Delightful fragrance”
“The quality feels consistent across the set”
“Good Price”
“They feel sturdy”
“Strong, smooth burn, nice scents”
“It is very deep”
“the burner is good”
“which gives the room a warm”
“also as a thoughtful gift”
“easy to use”
What buyers complain about
“Horrible smell”
“I did not expect it to be of poor quality”
“not worth the price”
“I broke it up”
“Small cubes”
“The sticks themselves are a bit thicker than what I'm used to”
“the pieces DO NOT burn for as long as they advertise in the description”
“very hard cubes”
“Good incense, holder doesnt work though”
“Too strong”
Top return reasons
Common questions
- Is oud incense profitable to sell on Amazon United States?
- The niche generates $55K/yr across 26 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the oud incense niche?
- 14 brands and 28 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in oud incense?
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 1.6%.
- What does it cost to enter the oud incense niche?
- Listings span $4.91–$24.29; the average listing price is $14.20 (sweet spot $15–$100). The average incumbent carries 1,045 reviews — the moat a new listing must climb.