Otter

Shoppers searched for this 861K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $409K a year.

Searches, last 12 months

861K

Growth, 90 days vs prior 90

-0.8%

Conversion, latest week

1.8%

Market size, estimated

$409Ka year

Peak month

December4.0× the quietest month

Top search term

otter356K searches a year

Listings sell for $26.65 on average, from $7.57 to $119.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $26.65 that is $20K to $27K a year per listing.

Average price

$26.65inside the $15 to $100 sweet spot

Price range

$7.57–$119.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$20K–$27K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Wearable Blankets. It carries 329 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#99in Wearable Blankets

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

329per listing

Listings tracked

8

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

24 months