orvis blanket
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$37.87avg listing price — sweet spot $15–$100
Price range
Incredible$17.16–$76.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,489.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 30K searches
Growth
Bad-58.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, orvis blanket is a $0/yr Amazon United States market (30K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 29/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
orvis blanket market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $9K–$19K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #1,161
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 36.8%
- Avg brand age
- 47 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
14
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
23%
- Bedsure32%
- HORIMOTE HOME13%
- Touchat9%
- Cozy Bliss9%
- UINIU8%
- Eddie Bauer7%
Demand
Weekly Amazon search volume, last 26 weeks — -58.9% search growth over the last 90 days.Top orvis blanket search terms
- orvis blanket13K/yr
- orvis cozy luxe throw7K/yr
- orvis throw blanket4K/yr
- orvis blanket faux fur plaid3K/yr
- orvis cozy luxe throw blanket2K/yr
Top orvis blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bedsure GentleSoft Fluffy Fuzzy Faux Fur Throw Blanket for Couch Soft Sherpa Fleece Cozy Gifts for Women Plush Bed Blanket Room Decor for Men Thick Warm Teen Gifts Winter Bedding
Bedsure$21.364.6★36,317 rev
Touchat Sherpa Plaid Throw Blanket 60 X 70Fuzzy Fluffy Cozy Soft Blanket Fleece Flannel Plush Twin Size Microfiber Blanket for Couch Bed Sofa (Brown)
Touchat$23.254.8★3,101 rev
UINIU Super Soft Fluffy Faux Fur Throw Blanket for Couch Fuzzy Sherpa Fleece Cozy Warm Gifts for Women Room Decor Christmas Plush Thick Throw for Men Minky Teen Gifts Winter Bedding 50 x 60
UINIU$21.164.6★150 rev
Luxury Plush Faux Fur Throw Blanket with Aztec Pattern Super Warm Fuzzy Elegant Fluffy Decoration Blanket for Couch Armchair Sofa and Bed 50x 60 Teal
HORIMOTE HOME$59.524.5★8,158 rev
Eddie Bauer - Sherpa Throw Blanket for Couch 50x60 Ultra Soft Reversible Fleece & Plush Sherpa Blanket Warm Cozy Plaid Throw Blanket for Sofa Bed Living Room Cabin Decor
Eddie Bauer$17.164.6★8,155 rev
Newest
by launch date
UGG Euphoria Faux Fur Throw Blanket Oversized Soft Throw for Bed or Couch Luxury Bedroom Decor Plush Blankets Machine Washable 50-inch x 70-inch Charcoal Grey
UGG$76.502,221 rev
UINIU Super Soft Fluffy Faux Fur Throw Blanket for Couch Fuzzy Sherpa Fleece Cozy Warm Gifts for Women Room Decor Christmas Plush Thick Throw for Men Minky Teen Gifts Winter Bedding 50 x 60
UINIU$21.16150 rev
760GSM Faux Rabbit Faux Fur Throw Blanket Super Thick Warm Bubble Blanket Throw Fuzzy Luxury Plush Decorative Blanket for Couch Bed Sofa(Sage Green Grid Print 50x 60)
Animebody$39.08115 rev
Sophia & William Fox Faux Fur Throw Blanket for Couch(50x60 Inches) Luxury Fluffy Fuzzy Warm Soft Reversible Blankets for Sofa Chair 800GSM Arctic Fox & Plaid
Sophia & William$46.0159 rev
HORIMOTE HOME Luxury Plush Faux Fur Throw Blanket with Green Plaid Pattern Super Warm Fuzzy Elegant Fluffy Decoration Christmas Holiday Blanket for Couch Armchair Sofa and Bed 50x 60
HORIMOTE HOME$60.478,158 rev
Trending
90-day click momentumLuxury Plush Faux Fur Throw Blanket with Aztec Pattern Super Warm Fuzzy Elegant Fluffy Decoration Blanket for Couch Armchair Sofa and Bed 50x 60 Teal
HORIMOTE HOME$59.524.5★
Sophia & William Fox Faux Fur Throw Blanket for Couch(50x60 Inches) Luxury Fluffy Fuzzy Warm Soft Reversible Blankets for Sofa Chair 800GSM Arctic Fox & Plaid
Sophia & William$46.014.6★
760GSM Faux Rabbit Faux Fur Throw Blanket Super Thick Warm Bubble Blanket Throw Fuzzy Luxury Plush Decorative Blanket for Couch Bed Sofa(Sage Green Grid Print 50x 60)
Animebody$39.084.5★
PAVILIA Taupe Plaid Sherpa Throw Blanket for Couch Twins Soft Fuzzy Cabin Blanket and Throws Warm Cozy Winter Gift Blanket 60x80
PAVILIA$26.584.7★
Cozy Bliss Faux Fur Throw Blanket for Couch Fuzzy Soft Plush Thick Bubble Blanket for Sofa Bedroom Living Room 50 * 60 Inches Tie-dye Taupe
Cozy Bliss$38.074.7★
What buyers say about orvis blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft blanket”
“Super warm throw”
“very comfortable”
“the quality of the blanket is good”
“the color is gorgeous”
“Great value”
“Good size”
“Great gift idea”
“Extremely fluffy, I am pleased”
“Has held up better than thinner throws”
What buyers complain about
“Cheap”
“Fairly thick”
“Color doesn't match image”
“Was no longer soft at all and smelled strange”
“However this throw is extremely heavy”
“Smells bad”
“wish I would have gotten a bigger one”
“the light color blue is not a lighter color of the dark blue”
“cheap on amazon then in the store”
“Its not a soft cuddly blanket”
Top return reasons
Common questions
- Is orvis blanket profitable to sell on Amazon United States?
- The niche generates $0/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -58.9%. Flapen's verdict: Skip it (29/100).
- How competitive is the orvis blanket niche?
- 11 brands and 14 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in orvis blanket?
- Top complaints mined from reviews: Quality-Overall, Thickness, Advertised Vs Actual Product. The return rate is 2.8%.
- What does it cost to enter the orvis blanket niche?
- Listings span $17.16–$76.50; the average listing price is $37.87 (sweet spot $15–$100). The average incumbent carries 6,489 reviews — the moat a new listing must climb.