Skip to content

Ornament Candle

Fail

The top 5 brands take 100% of clicks, so Ornament Candle is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$28K/yr34K searches / yr
90-day growth
-47.5%search demand this quarter
Competition
68%top-5 click share · 4 brands · 21 sellers

Flapen Score

Ornament Candle against its category

The dotted line is the Home & Kitchen average. Past it, Ornament Candle is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ornament Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Ornament Candle 34K times last year and spent an estimated $28K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-47.5%
Conversion, latest week
3.2%
Market size, estimated
$28Ka year
Top search term
illume balsam and cedar candle16K searches a year

02 · Price

A sale here is worth $25.37.

Listings sell for $25.37 on average, from $8.31 to $48.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $25.37 that is $0 to $3K a year per listing.

Average price
$25.37inside the $15 to $100 sweet spot
Price range
$8.31–$48.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 46.7% of listings are out of stock. The average listing ranks #4,546 within Candles. It carries 265 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
46.7%
Average rank
#4,546in Candles
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
265per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ornament Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Ornament Candle search demand

Weekly searches over the year. Pick a range.

250150Spike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Ornament Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • illume balsam and cedar candle16K/yr
  • illume balsam and cedar4K/yr
  • christmas ornament candle4K/yr
  • ornament candle9K/yr

Reviews and returns

What reviews say buyers love and hate about Ornament Candle

We read the reviews and the return reasons for every product selling here.

77%of positive reviews mention “Smell”
75%of negative reviews mention “Value For Money”
2.5%of orders come back
“Not worth the price”
A buyer, on “Value For Money”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Ornament Candle questions

Answered from the same tracked data.