Organic Twin Mattress Protector
FailThe average product has 31,549 reviews to catch up to, so Organic Twin Mattress Protector is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $52K/yr9K searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 16 sellers
Flapen Score
Organic Twin Mattress Protector against its category
The dotted line is the Home & Kitchen average. Past it, Organic Twin Mattress Protector is stronger. Inside it, weaker.
Market
The Organic Twin Mattress Protector market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Twin Mattress Protector 9K times last year and spent an estimated $52K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 13.3%
- Market size, estimated
- $52Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- organic twin mattress protector6K searches a year
02 · Price
A sale here is worth $42.25.
Listings sell for $42.25 on average, from $14.18 to $109.61. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $42.25 that is $0 to $4K a year per listing.
- Average price
- $42.25inside the $15 to $100 sweet spot
- Price range
- $14.18–$109.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #115 within Mattress Protectors & Encasements. It carries 31,549 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #115in Mattress Protectors & Encasements
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 31,549per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Organic Twin Mattress Protector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
16
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- Brand 151%
- Brand 212%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 64%
- Open — no brand owns it (4 brands, 13%)
Demand
Organic Twin Mattress Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews and returns
What reviews say buyers love and hate about Organic Twin Mattress Protector
We read the reviews and the return reasons for every product selling here.
“Isnt waterproof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Twin Mattress Protector questions
Answered from the same tracked data.