Organic Towels

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months

157K

Growth, 90 days vs prior 90

+23.3%

Conversion, latest week

1.2%

Market size, estimated

$104Ka year

Peak month

January1.6× the quietest month

Top search term

organic cotton towels67K searches a year

Listings sell for $55.30 on average, from $18.90 to $104.94. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $55.30 that is $0 to $6K a year per listing.

Average price

$55.30inside the $15 to $100 sweet spot

Price range

$18.90–$104.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

1.9%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #173 within Towels. It carries 5,283 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#173in Towels

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

5,283per listing

Listings tracked

37

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months