Organic Mattress Protector
MaybeProducts sell for $68.20 on average, inside the sweet spot. But the average product has 13,318 reviews to catch up to, so Organic Mattress Protector is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $345K/yr151K searches / yr
- 90-day growth
- +19.1%search demand this quarter
- Competition
- 45%top-5 click share · 14 brands · 22 sellers
Flapen Score
Organic Mattress Protector against its category
The dotted line is the Home & Kitchen average. Past it, Organic Mattress Protector is stronger. Inside it, weaker.
Market
The Organic Mattress Protector market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Mattress Protector 151K times last year and spent an estimated $345K. The top 5 brands take 77% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $345K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- +19.1%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $345Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- organic mattress protector45K searches a year
02 · Price
A sale here is worth $68.20.
Listings sell for $68.20 on average, from $18.53 to $168.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $68.20 that is $7K to $17K a year per listing.
- Average price
- $68.20inside the $15 to $100 sweet spot
- Price range
- $18.53–$168.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$17K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #109 within Mattress Protectors & Encasements. It carries 13,318 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #109in Mattress Protectors & Encasements
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 13,318per listing
- Listings tracked
- 35
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Organic Mattress Protector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
22
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
45%
Top 20: 86%
Open market
16%
- Brand 142%
- Brand 210%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 66%
- Open — no brand owns it (8 brands, 16%)
Demand
Organic Mattress Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Organic Mattress Protector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- organic mattress protector45K/yr
- organic cotton mattress protector26K/yr
- organic waterproof mattress protector21K/yr
- non toxic mattress protector10K/yr
- cotton waterproof mattress protector11K/yr
- organic mattress cover10K/yr
- organic non toxic mattress protector7K/yr
- organic cotton waterproof mattress protector4K/yr
- organic mattress protector queen5K/yr
- waterproof mattress protector cotton5K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Mattress Protector
We read the reviews and the return reasons for every product selling here.
“Not even water resistant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Mattress Protector questions
Answered from the same tracked data.