Organic Duvet Cover

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

118K

Growth, 90 days vs prior 90

+19.7%

Conversion, latest week

0.9%

Market size, estimated

$60Ka year

Peak month

July2.2× the quietest month

Top search term

percale duvet cover86K searches a year

Listings sell for $59.80 on average, from $20.51 to $154.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $59.80 that is $0 to $6K a year per listing.

Average price

$59.80inside the $15 to $100 sweet spot

Price range

$20.51–$154.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

5.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #54 within Duvet Covers & Sets. It carries 4,052 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#54in Duvet Covers & Sets

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

4,052per listing

Listings tracked

40

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

51 months