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Organic Cotton Washcloths

Maybe

An estimated 0.5% of orders come back. But the average product has 14,583 reviews to catch up to, so Organic Cotton Washcloths is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$82K/yr116K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
39%top-5 click share · 28 brands · 35 sellers

Flapen Score

Organic Cotton Washcloths against its category

The dotted line is the Home & Kitchen average. Past it, Organic Cotton Washcloths is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Cotton Washcloths market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Cotton Washcloths 116K times last year and spent an estimated $82K. The top 5 brands take 55% of clicks. Demand peaks in Apr–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
3.8%
Market size, estimated
$82Ka year
Peak month
May4.1× the quietest month
Top search term
organic cotton washcloths43K searches a year

02 · Price

A sale here is worth $18.56.

Listings sell for $18.56 on average, from $9.07 to $37.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $18.56 that is $0 to $2K a year per listing.

Average price
$18.56inside the $15 to $100 sweet spot
Price range
$9.07–$37.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #72 within Towels. It carries 14,583 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#72in Towels
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
14,583per listing
Listings tracked
48

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
49 months

Products

Top Organic Cotton Washcloths products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

35

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

39%

Top 20: 74%

Open market

39%

  • Brand 116%
  • Brand 214%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Organic Cotton Washcloths search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 4.1×

Search terms

Top Organic Cotton Washcloths search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic cotton washcloths43K/yr
  • organic washcloths25K/yr
  • organic cotton face towels11K/yr
  • organic cotton wash cloths9K/yr
  • 100% organic cotton washcloths6K/yr
  • organic wash cloths6K/yr
  • organic cotton face cloths5K/yr
  • organic cotton washcloth4K/yr
  • organic cotton washcloths for face4K/yr
  • organic face cloths3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Cotton Washcloths

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Thickness”
0.5%of orders come back
“Thin material”
A buyer, on “Thickness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Organic Cotton Washcloths questions

Answered from the same tracked data.