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Organic Blanket

Fail

The top 5 brands take 96% of clicks, so Organic Blanket is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$181K/yr454K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
50%top-5 click share · 9 brands · 11 sellers

Flapen Score

Organic Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Organic Blanket is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Blanket 454K times last year and spent an estimated $181K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
454K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
1.2%
Market size, estimated
$181Ka year
Peak month
December4.3× the quietest month
Top search term
snuggle sac blanket64K searches a year

02 · Price

A sale here is worth $32.96.

Listings sell for $32.96 on average, from $19.47 to $92.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $32.96 that is $3K to $8K a year per listing.

Average price
$32.96inside the $15 to $100 sweet spot
Price range
$19.47–$92.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #494 within Throws. It carries 1,018 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#494in Throws
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,018per listing
Listings tracked
32

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Organic Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

11

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

3%

  • Brand 187%
  • Brand 24%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Organic Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Organic Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snuggle sac blanket64K/yr
  • snuggle sac134K/yr
  • barefoot dreams dupe42K/yr
  • barefoot dreams blanket dupe24K/yr
  • snuggle sac throw blanket77K/yr
  • sunday citizen12K/yr
  • snuggle sack11K/yr
  • the styled collection blanket5K/yr
  • barefoot dreams dupe blanket11K/yr
  • sunday citizen blanket8K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Blanket

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Size-Overall”
3.8%of orders come back
“much bigger than I expected”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Organic Blanket questions

Answered from the same tracked data.