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Oreo Mold

Fail

Demand is soft, at -3.6% this quarter, so Oreo Mold is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$216K/yr398K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
49%top-5 click share · 19 brands · 30 sellers

Flapen Score

Oreo Mold against its category

The dotted line is the Home & Kitchen average. Past it, Oreo Mold is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oreo Mold market on Amazon at a glance

Shoppers on Amazon United States searched for Oreo Mold 398K times last year and spent an estimated $216K. The top 5 brands take 62% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months
398K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
5.9%
Market size, estimated
$216Ka year
Peak month
May1.8× the quietest month
Top search term
oreo molds105K searches a year

02 · Price

A sale here is worth $9.13.

Listings sell for $9.13 on average, from $4.59 to $18.25. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $9.13 that is $9K to $11K a year per listing.

Average price
$9.13under the $15 to $100 sweet spot
Price range
$4.59–$18.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$11K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #212 within Candy Making Supplies. It carries 1,731 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#212in Candy Making Supplies
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,731per listing
Listings tracked
28

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Oreo Mold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

30

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

31%

  • Brand 118%
  • Brand 214%
  • Brand 313%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Oreo Mold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Oreo Mold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oreo molds105K/yr
  • oreo molds silicone59K/yr
  • oreo mold52K/yr
  • oreo cookie mold43K/yr
  • oreo chocolate mold26K/yr
  • chocolate covered oreos mold30K/yr
  • oreo molds for chocolate covered oreos18K/yr
  • chocolate oreo mold13K/yr
  • oreo silicone molds for chocolate8K/yr
  • oreo silicone mold5K/yr

Reviews and returns

What reviews say buyers love and hate about Oreo Mold

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Use”
23%of negative reviews mention “Strength”
2.8%of orders come back
“Pretty flimsy as well”
A buyer, on “Strength”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oreo Mold questions

Answered from the same tracked data.