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Orchid

Pass

Orchid scores 66 out of 100, a Pass. Shoppers spend an estimated $825K a year here, search demand grew +2.5% this quarter, and an estimated 1.3% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 11,240 Home & Kitchen niches · +17 vs the category median of 49
Market size
$825K/yr1.5M searches / yr
90-day growth
+2.5%search demand this quarter
Competition
26%top-5 click share · 51 brands · 657 sellers

Flapen Score

Orchid against its category

The dotted line is the Home & Kitchen average. Past it, Orchid is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orchid market on Amazon at a glance

Shoppers on Amazon United States searched for Orchid 1.5M times last year and spent an estimated $825K. The top 5 brands take 38% of clicks. Demand peaks in Feb–May. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $825K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
1.9%
Market size, estimated
$825Ka year
Peak month
May2.1× the quietest month
Top search term
orchid371K searches a year

02 · Price

A sale here is worth $30.20.

Listings sell for $30.20 on average, from $4.99 to $241.65. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $30.20 that is $8K to $15K a year per listing.

Average price
$30.20inside the $15 to $100 sweet spot
Price range
$4.99–$241.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$8K–$15K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #1,813 within Artificial Flowers. It carries 1,245 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
3.7%
Average rank
#1,813in Artificial Flowers
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,245per listing
Listings tracked
84

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Orchid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

51 falling

Sellers

657

Top-5 brand share

38%

Top 20: 75%

Top-5 click share

26%

Top 20: 54%

Open market

59%

  • Brand 111%
  • Brand 210%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Orchid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 2.1×

Search terms

Top Orchid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orchid371K/yr
  • orchids124K/yr
  • orchids plants live106K/yr
  • fake orchid91K/yr
  • orquideas. artificiales para decoracion99K/yr
  • artificial orchids72K/yr
  • faux orchid69K/yr
  • orchids artificial flowers69K/yr
  • orchid plant65K/yr
  • fake orchids54K/yr

Reviews and returns

What reviews say buyers love and hate about Orchid

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Plant Growth”
19%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Its a small bag”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Orchid questions

Answered from the same tracked data.