orbeez
Launch itA $1.0M/yr market growing +13.3% this quarter with returns at 2.1% — clears our launch bar.
Market size
Great$1.0M$1.0M/yr · 2.4M searches
Price range
Great$6.10–$43.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good841.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.06avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, orbeez is a $1.0M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jun. Verdict: Launch it — 58/100.
Data updated Aug 3, 2026 · scored weekly · How we score niches
orbeez market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #1,059
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 88%
- Out of stock
- 16.1%
- Avg brand age
- 35 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
30
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
21%
- FALAMON23%
- Mr. Pen19%
- NOTCHIS14%
- CCINEE10%
- Orbeez7%
- ZTML MS6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.7×
Top orbeez search terms
- orbeez860K/yr
- water beads418K/yr
- orbeez water beads347K/yr
- water beads for vases164K/yr
- water beads for kids98K/yr
- orbeez water beads for kids63K/yr
- orbys56K/yr
- water gel beads68K/yr
- clear orbeez53K/yr
- gel beads37K/yr
Top orbeez products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mr. Pen- Clear Beads for Vases 20000 pcs Non Toxic
Mr. Pen$6.744.7★333 rev
FALAMON 140 000 Clear Beads for Vases Transparent Vase Filler Christmas Decoration Wedding Centerpiece Floating Candles Floral Decoration
FALAMON$9.294.6★3,340 rev
NOTCHIS 140 000 Clear Crystal Gel Beads for Transparent Vase Filler
NOTCHIS$10.444.6★2,904 rev
CCINEE 45 Grams Fishbowl Beads Plastic Vase Filler Beads Small Slime Beads for Crunchy Slime Making DIY Projects and Crafts Supplies Mixed Color
CCINEE$6.103.2★60 rev
Orbeez Color Pack Refill Kit (Teal Orange Blue) by Maya Group
Orbeez$18.933.7★34 rev
Newest
by launch date
Coconutlin 8mm Acrylic Crystal Clear Vase Fillers(550 pcs) - Transparent Decorative Gems for Floral Arrangements Centerpieces & Home Decor (Colorful)
Coconutlin$12.3211 rev
Incinkod 100g Round Glass Micro Bubble Beads 1.25-3mm Colorful
Incinkod$6.403 rev
FALAMON 50 000 Clear Beads for Vases Transparent Vase Filler Christmas Decoration Wedding Centerpiece Floating Candles Floral Decoration
FALAMON$7.93172 rev
Aquabeads - Neon Bead Pack - Water Fuse Bead Refill Pack
Aquabeads$16.010 rev
550 Colorful Acrylic Beads - Premium Decorative Filler for Wedding Centerpieces Gift Boxes & Luxury Events (Colorful)
Coconutlin$13.259 rev
Trending
90-day click momentum550 Colorful Acrylic Beads - Premium Decorative Filler for Wedding Centerpieces Gift Boxes & Luxury Events (Colorful)
Coconutlin$13.254.3★
FALAMON 200 000 Clear Water Gel Beads for Vase Filler Christmas Decoration Wedding Centerpiece Floating Candles Planting Floral Decoration
FALAMON$15.254.5★
Aquabeads - Neon Bead Pack - Water Fuse Bead Refill Pack
Aquabeads$16.010.0★
Coconutlin 8mm Acrylic Crystal Clear Vase Fillers(550 pcs) - Transparent Decorative Gems for Floral Arrangements Centerpieces & Home Decor (Colorful)
Coconutlin$12.324.0★
Sukh Orange Silica Desiccant Beads 430G - Indicating Silica Gel Beads Drying Silicone Reusable Desiccant Dehumidifier for Camera Electronic Books Documents Clothes Painting Jewelry
Sukh$7.404.6★
What buyers say about orbeez
What buyers praise and complain about, mined from review topics.What buyers love
“Makes bath time so much fun”
“As described”
“The quality is consistent”
“Good value for the money”
“Decent size”
“Easy to use”
“It seems like it should do well”
“they absorb the water quickly making them easy to use in a short time”
“They will expand again when they get wet”
“I like the colors”
What buyers complain about
“To small”
“It is deceiving”
“They crackle loudly”
“Not a good value at all”
“turning blackish green”
“Did not work”
“I did not read directions”
“just enough came out to make all the other pkgs a little sticky”
“After 8 hours they bubbled out of my vase”
“Not very reusable”
Top return reasons
Common questions
- Is orbeez profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 24 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Launch it (58/100).
- How competitive is the orbeez niche?
- 15 brands and 30 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in orbeez?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Noise Level. The return rate is 2.1%.
- When does demand for orbeez peak?
- Demand peaks in Jun; the busiest month runs 1.7× the quietest.
- What does it cost to enter the orbeez niche?
- Listings span $6.10–$43.77; the average listing price is $13.06 (sweet spot $15–$100). The average incumbent carries 841 reviews — the moat a new listing must climb.