Orbeez
MaybeShoppers spend an estimated $1.0M a year here. But buyers convert on only 3.3% of searches, so Orbeez is a Maybe.
- Flapen Score
- 58 / 100Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 4958
- Market size
- $1.0M/yr2.4M searches / yr
- 90-day growth
- +13.3%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 30 sellers
Flapen Score
Orbeez against its category
The dotted line is the Home & Kitchen average. Past it, Orbeez is stronger. Inside it, weaker.
Market
The Orbeez market on Amazon at a glance
Shoppers on Amazon United States searched for Orbeez 2.4M times last year and spent an estimated $1.0M. The top 5 brands take 73% of clicks. Demand peaks in Jun. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- +13.3%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $1.0Ma year
- Peak month
- June1.7× the quietest month
- Top search term
- orbeez860K searches a year
02 · Price
A sale here is worth $13.06.
Listings sell for $13.06 on average, from $6.10 to $43.77. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $13.06 that is $52K to $65K a year per listing.
- Average price
- $13.06under the $15 to $100 sweet spot
- Price range
- $6.10–$43.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $52K–$65K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #1,059 within Vase Fillers. It carries 841 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 92%
- Out of stock, average day
- 16.1%
- Average rank
- #1,059in Vase Fillers
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 841per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Orbeez products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
30
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
21%
- Brand 123%
- Brand 219%
- Brand 314%
- Brand 410%
- Brand 57%
- Brand 66%
Demand
Orbeez search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.7×
Search terms
Top Orbeez search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- orbeez860K/yr
- water beads418K/yr
- orbeez water beads347K/yr
- water beads for vases164K/yr
- water beads for kids98K/yr
- orbeez water beads for kids63K/yr
- orbys56K/yr
- water gel beads68K/yr
- clear orbeez53K/yr
- gel beads37K/yr
Reviews and returns
What reviews say buyers love and hate about Orbeez
We read the reviews and the return reasons for every product selling here.
“To small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Orbeez questions
Answered from the same tracked data.









