Orange Towels

Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months

411K

Growth, 90 days vs prior 90

+4.3%

Conversion, latest week

2.6%

Market size, estimated

$273Ka year

Peak month

September2.6× the quietest month

Top search term

orange bath towels63K searches a year

Listings sell for $25.78 on average, from $11.13 to $91.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $25.78 that is $3K to $6K a year per listing.

Average price

$25.78inside the $15 to $100 sweet spot

Price range

$11.13–$91.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

2.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #142 within Towels. It carries 3,640 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

14.5%

Average rank

#142in Towels

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

3,640per listing

Listings tracked

70

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

38 months