Orange Throw Blanket

Shoppers searched for this 978K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $451K a year.

Searches, last 12 months

978K

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

2.5%

Market size, estimated

$451Ka year

Peak month

August4.7× the quietest month

Top search term

burnt orange throw blanket224K searches a year

Listings sell for $18.62 on average, from $9.84 to $40.82. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $18.62 that is $9K to $14K a year per listing.

Average price

$18.62inside the $15 to $100 sweet spot

Price range

$9.84–$40.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$9K–$14K

Returns

4.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #212 within Throws. It carries 10,381 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#212in Throws

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

10,381per listing

Listings tracked

31

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months