Is Orange Throw Blanket profitable to sell on Amazon United States?

Flapen scores Orange Throw Blanket 48 out of 100 on Amazon United States, a Fail. Shoppers spend $451K a year across 31 tracked products. 2 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -0.9% in the last 90 days.

How competitive is the Orange Throw Blanket niche on Amazon United States?

21 brands and 24 sellers compete in Orange Throw Blanket on Amazon United States. The top 5 Orange Throw Blanket products take 47% of clicks, and the top 5 brands take 64%.

What do buyers complain about in Orange Throw Blanket?

Orange Throw Blanket buyers on Amazon United States complain most about Thickness, Color, and Size-Overall. An estimated 4.5% of orders come back.

When does demand for Orange Throw Blanket peak?

Search demand for Orange Throw Blanket on Amazon United States peaks in Aug–Sep, and the busiest month runs 4.7× the quietest.

What does it cost to enter the Orange Throw Blanket niche?

Orange Throw Blanket sells for $18.62 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.84 to $40.82. The average product has 10,381 reviews, the count a new listing must catch up to.

Orange Throw Blanket

Fail

The average product has 10,381 reviews to catch up to, so Orange Throw Blanket is a Fail.

Flapen Score: 48
48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size: $451K/yr978K searches / yr
90-day growth: -0.9%search demand this quarter
Competition: 47%top-5 click share · 21 brands · 24 sellers

Flapen Score

Orange Throw Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Orange Throw Blanket is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Orange Throw Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Throw Blanket 978K times last year and spent an estimated $451K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 978K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $451K a year.

Searches, last 12 months: 978K
Growth, 90 days vs prior 90: -0.9%
Conversion, latest week: 2.5%
Market size, estimated: $451Ka year
Peak month: August4.7× the quietest month
Top search term: burnt orange throw blanket224K searches a year

02 · Price

A sale here is worth $18.62.

Listings sell for $18.62 on average, from $9.84 to $40.82. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $18.62 that is $9K to $14K a year per listing.

Average price: $18.62inside the $15 to $100 sweet spot
Price range: $9.84–$40.82
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 500–750
Revenue per listing a year: $9K–$14K
Returns: 4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #212 within Throws. It carries 10,381 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 90%
Prime listings: 100%
Out of stock, average day: 2.6%
Average rank: #212in Throws
Average rating: 4.52 starsAmazon United States average 4.42 stars
Average reviews: 10,381per listing
Listings tracked: 31

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 2Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Orange Throw Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

47%

Top 20: 86%

Open market

31%

Brand 123%
Brand 215%
Brand 310%
Brand 410%
Brand 57%
Brand 66%

Demand

Orange Throw Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug, Sep · busiest ÷ quietest = 4.7×

Search terms

Top Orange Throw Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

burnt orange throw blanket224K/yr -4.6%2.5% conv.
orange throw blanket196K/yr +6.4%1.7% conv.
terracotta throw blanket113K/yr +5.3%1.7% conv.
rust throw blanket103K/yr -10.0%2.5% conv.
orange blanket98K/yr +1.2%1.0% conv.
burnt orange blanket37K/yr -3.5%2.0% conv.
rust colored throw blanket27K/yr -7.8%2.5% conv.
terracotta blanket21K/yr +8.9%0.8% conv.
orange throw27K/yr -2.0%1.4% conv.
burnt orange throw24K/yr -3.5%2.4% conv.

Reviews and returns

What reviews say buyers love and hate about Orange Throw Blanket

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Soft Feel”

16%of negative reviews mention “Thickness”

4.5%of orders come back

“Not thick”

A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Orange Throw Blanket questions

Answered from the same tracked data.

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