orange throw blanket
Skip itA deep review moat (10,381 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$18.62avg listing price — sweet spot $15–$100
Price range
Great$9.84–$40.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$451K$451K/yr · 978K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Review moat
Bad10,380.68avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, orange throw blanket is a $451K/yr Amazon United States market (978K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
orange throw blanket market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $466K–$559K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 2.6%
- Avg brand age
- 38 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
24
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
47%
Top 20: 86%
Open market
31%
- Lussena23%
- Linecooo15%
- Simple&Opulence10%
- YIICKO10%
- CREVENT7%
- Puncuntex6%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -0.9% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 4.7×
Top orange throw blanket search terms
- burnt orange throw blanket224K/yr
- orange throw blanket196K/yr
- terracotta throw blanket113K/yr
- rust throw blanket103K/yr
- orange blanket98K/yr
- burnt orange blanket37K/yr
- rust colored throw blanket27K/yr
- terracotta blanket21K/yr
- orange throw27K/yr
- burnt orange throw24K/yr
Top orange throw blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
Lussena$14.114.6★1,580 rev
Simple&Opulence Cotton Muslin Throw Blanket for Bed Couch Knit Woven Gauze Blanket with Tassels Soft Lightweight Cozy Pre-Washed Breathable Farmhouse Decoration for All-Season (Rust Orange)
Simple&Opulence$23.434.5★1,357 rev
Linecooo Burnt Orange Fleece Throw Blanket 5060 for Couch Sofa Bed Super Soft Cozy Plush Microfiber Flannel Blanket with Stripes Design Lightweight for Adults Woman
Linecooo$13.664.6★3,217 rev
Burnt Orange Fleece Throw Blanket for Couch 50x60 with Diamond Checkered
YIICKO$9.844.4★323 rev
Puncuntex Burnt Orange Throw Blanket 5060 Fuzzy 3D Jacquard Decorative
Puncuntex$14.044.5★3,965 rev
Newest
by launch date
YIICKO Orange Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$10.76558 rev
EVERGRACEHOME Chunky Chenille Knit Throw Blanket for Couch Soft Luxurious Moss Stitch Blankets for Bed Cozy Decorative Farmhouse Knitted Throws for Sofa Terracotta Clay 50 x 60
EVERGRACEHOME$36.41547 rev
50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
Lussena$14.401,580 rev
Joiedomi Orange Throw Blanket for Couch Soft & Warm Orange Fleece Blankets Gifts for Women Mom Cozy Cute Soft Throw 50x60 Inches
Joiedomi$14.38376 rev
Burnt Orange Fleece Throw Blanket for Couch 50x60 with Diamond Checkered
YIICKO$9.84323 rev
Trending
90-day click momentumJoiedomi Orange Throw Blanket for Couch Soft & Warm Orange Fleece Blankets Gifts for Women Mom Cozy Cute Soft Throw 50x60 Inches
Joiedomi$14.384.6★
Bnuitland Burnt Orange Fleece Throw Blanket 300GSM Soft Warm Cozy Fluffy Throw for Babys & Pets Stripe Pattern 50x40 All Season Sofa Bed Blanket for Home Decor
Bnuitland$10.334.6★
50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
Lussena$14.404.6★
BYKOSY Jacquard Boho Fleece Throw Blanket-Cozy Fluffy Soft Lightweight Fuzzy Fall Blanket for Sofa Couch Bed Chair & Car Gifts for Teen Girls Women & Men Home and Dorm Decor Rust Red 50 x 70
BYKOSY$11.034.5★
EVERGRACEHOME Chunky Chenille Knit Throw Blanket for Couch Soft Luxurious Moss Stitch Blankets for Bed Cozy Decorative Farmhouse Knitted Throws for Sofa Terracotta Clay 50 x 60
EVERGRACEHOME$36.414.6★
What buyers say about orange throw blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft blanket”
“Vibrant color”
“Great quality, matches pillow that I bought separately”
“very comfortable”
“Soft and warm”
“the perfect weight”
“Great Value”
“Matched perfectly”
“Nice wash”
“just what I wanted”
What buyers complain about
“Not thick”
“rather dark color”
“Too short to cover my feet while sitting in my recliner”
“Cheap”
“Thin Material”
“Not the size in the description”
“Blanket started coming apart after 2 washes”
“come apart right away”
“Ordered rust orange”
“Material is easy to rip”
Top return reasons
Common questions
- Is orange throw blanket profitable to sell on Amazon United States?
- The niche generates $451K/yr across 31 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the orange throw blanket niche?
- 21 brands and 24 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in orange throw blanket?
- Top complaints mined from reviews: Thickness, Color, Size-Overall. The return rate is 4.5%.
- When does demand for orange throw blanket peak?
- Demand peaks in Aug–Sep; the busiest month runs 4.7× the quietest.
- What does it cost to enter the orange throw blanket niche?
- Listings span $9.84–$40.82; the average listing price is $18.62 (sweet spot $15–$100). The average incumbent carries 10,381 reviews — the moat a new listing must climb.