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Orange Taper Candles

Fail

Shoppers spend an estimated $28K a year here, so Orange Taper Candles is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$28K/yr54K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
33%top-5 click share · 30 brands · 33 sellers

Flapen Score

Orange Taper Candles against its category

The dotted line is the Home & Kitchen average. Past it, Orange Taper Candles is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Taper Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Taper Candles 54K times last year and spent an estimated $28K. The top 5 brands take 57% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
3.9%
Market size, estimated
$28Ka year
Peak month
September9.1× the quietest month
Top search term
orange taper candles26K searches a year

02 · Price

A sale here is worth $13.38.

Listings sell for $13.38 on average, from $6.32 to $25.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.38 that is $0 to $1K a year per listing.

Average price
$13.38under the $15 to $100 sweet spot
Price range
$6.32–$25.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #247 within Candles. It carries 517 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#247in Candles
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
517per listing
Listings tracked
46

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Orange Taper Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

33

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

33%

Top 20: 77%

Open market

37%

  • Brand 115%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

Orange Taper Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 9.1×

Search terms

Top Orange Taper Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange taper candles26K/yr
  • orange candle sticks10K/yr
  • orange candlesticks12K/yr
  • orange tapered candles6K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Taper Candles

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Color”
23%of negative reviews mention “Color”
6.5%of orders come back
“I wish it was a brighter orange”
A buyer, on “Color”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Orange Taper Candles questions

Answered from the same tracked data.