Is orange shower curtain profitable to sell on Amazon United States?

The niche generates $147K/yr across 91 tracked products. 7 of 33 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the orange shower curtain niche?

63 brands and 67 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 29% of demand.

What do buyers complain about in orange shower curtain?

Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 3.9%.

When does demand for orange shower curtain peak?

Demand peaks in Aug–Sep; the busiest month runs 2.5× the quietest.

What does it cost to enter the orange shower curtain niche?

Listings span $6.90–$77.67; the average listing price is $21.66 (sweet spot $15–$100). The average incumbent carries 4,434 reviews — the moat a new listing must climb.

orange shower curtain

Worth a look

Shows no brand lock-in (top 5 brands take 29% of clicks), but weak search conversion (1.2%) keeps it on the watch list.

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great$21.66

avg listing price — sweet spot $15–$100

Price range

Great$6.90–$77.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Market size

Okay$147K

$147K/yr · 555K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Review moat

Bad4,434.33

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, orange shower curtain is a $147K/yr Amazon United States market (555K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

orange shower curtain market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $130K–$173K; units × avg price
Conversion rate: 1.2%
Avg BSR: #510
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 5.7%
Avg brand age: 34 months
Avg seller age: 144 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

63 flat

Sellers

Top-5 brand share

29%

Top 20: 70%

Top-5 click share

21%

Top 20: 57%

Open market

67%

BTTN10%
Siiluminisoy6%
NDDYCU5%
XOGUIBO4%
ORTIGIA4%
TURKIO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.5×

Open Trend

Top orange shower curtain search terms

orange shower curtain188K/yr +3.8%1.2% conv.
terracotta shower curtain75K/yr +9.1%1.0% conv.
burnt orange shower curtain104K/yr -8.4%1.1% conv.
shower curtain orange32K/yr +5.9%1.6% conv.
orange shower curtain set27K/yr -5.4%0.7% conv.
rust shower curtain25K/yr -7.8%1.0% conv.
orange shower curtains for bathroom12K/yr +90.4%0.7% conv.
orange shower curtains9K/yr -1.3%0.9% conv.
terra cotta shower curtain10K/yr -9.8%0.9% conv.
burnt orange shower curtains for bathroom7K/yr +34.6%1.0% conv.

All search terms

Top orange shower curtain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Siiluminisoy Orange Shower Curtain Vintage Boho Shower Curtain Textured Tufted Chevron Rust Shower Curtains for Bathroom 72 x 72

Siiluminisoy$22.604.7★3,900 rev

BTTN Boho Farmhouse Shower Curtain Linen Rustic Weighted Striped Fabric Shower Curtain Set with Tassel Water Repellent Bohemian Vintage Country Shower Curtains for Bathroom Burnt Orange 72x72

BTTN$28.914.7★3,760 rev

ORTIGIA Linen Shower Curtain Terracotta Farmhouse Vintage Floral Shower Curtains Burnt Orange Boho Rustic Curtains Block Print Cottagecore Decor for Bathroom 72 W x 72 L

ORTIGIA$23.934.6★48 rev

TURKIO Orange Shower Curtain 72 x 72 Vintage Farmhouse Textured Tufted Chevron Striped Minimalist Bathroom Shower Curtain

TURKIO$23.544.6★2,783 rev

Naturoom Terracotta Boho Linen Shower Curtain Country Farmhouse Bath Decor Shower Curtains Neutral Cloth Weighted Textured Fabric Bath Curtain Liner with Hooks 72x72

Naturoom$27.744.6★1,814 rev

Newest

by launch date

Bathway Farmhouse Shower Curtain Boho with Tassels Linen Blend Heavy Duty Shower Curtain Set with 12 Metal Hooks Vintage Rustic Fabric Curtain for Children Bathroom Window 72x72 Inches Fire Orange

Bathway$22.3354 rev

4mo ago

OVZME Terracotta Shower Curtain for Bathroom - Farmhouse Linen Textured Shower Curtain with Tassel Rustic Striped Heavy Duty Vintage Country Bathroom Curtain 72Wx72L Inches

OVZME$18.65198 rev

5mo ago

BTTN Burnt Orange Scalloped Shower Curtain Linen Textured Heavy Duty Fabric Shower Curtain Set with 12 Plastic Hooks Rustic Modern Farmhouse Waterproof Cloth Shower Curtain for Bathroom 72x72

BTTN$22.14162 rev

5mo ago

Eazzier Bath Orange 3D Crystal Plastic Shower Curtain Liner 72x72 Inch Thin Lightweight Plastic Bathroom Shower Showroom Inner Curtain with Rustproof Metal Grommet Holes and Weighted Magnets

Eazzier Bath$13.882,548 rev

6mo ago

EHZNZIE Orange Shower Curtain Liner 72x72 PEVA Waterproof Bath Curtain No Chemical Smell 3 Weighted Magnets Durable with Rustproof Metal Grommets

EHZNZIE$6.9027,726 rev

9mo ago

What buyers say about orange shower curtain

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“Beautiful color”

Quality-Overall20%

“Good quality and easy setup”

Advertised Vs Actual Product7%

“As described”

Upholstery/Fabric Quality7%

“quality fabric”

Material Quality5%

“soft material”

Size-Overall4%

“Perfect fit”

Design-Overall4%

“the design is very cute”

Value For Money3%

“Well worth it”

Durability2%

“Beautiful and durable”

Brightness/Shine/Glow2%

“Very nice and bright”

What buyers complain about

Color13%

“It is a little too dark to be a melon color”

Quality-Overall11%

“It was poor quality”

Thickness9%

“not sheer like so many others”

Water Resistance6%

“Its not water proof”

Advertised Vs Actual Product4%

“Looks nothing like the photo”

Material Quality4%

“The material was much cheaper than we thought”

Value For Money4%

“For the price I thought it would be a little better”

Size-Overall3%

“Its not even wide enough to cover my entire shower which again”

Durability3%

“Already coming apart”

Print Quality3%

“the print is not very clear”

Top return reasons

Color45%

Size-Overall18%

Material Quality9%

Advertised Vs Actual Product5%

Display Colors5%

Quality-Overall3%