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Orange Kitchen Towels

Maybe

The top 5 brands take only 46% of clicks. But shoppers spend an estimated $64K a year here, so Orange Kitchen Towels is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$64K/yr100K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
35%top-5 click share · 41 brands · 47 sellers

Flapen Score

Orange Kitchen Towels against its category

The dotted line is the Home & Kitchen average. Past it, Orange Kitchen Towels is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Kitchen Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Kitchen Towels 100K times last year and spent an estimated $64K. The top 5 brands take 46% of clicks. Demand peaks in Sep–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
3.8%
Market size, estimated
$64Ka year
Peak month
September2.7× the quietest month
Top search term
orange kitchen towels39K searches a year

02 · Price

A sale here is worth $16.74.

Listings sell for $16.74 on average, from $5.87 to $39.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.74 that is $0 to $2K a year per listing.

Average price
$16.74inside the $15 to $100 sweet spot
Price range
$5.87–$39.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #444 within Towels. It carries 4,051 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#444in Towels
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
4,051per listing
Listings tracked
53

04 · Newcomers

5 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Orange Kitchen Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

41 rising

Sellers

47

Top-5 brand share

46%

Top 20: 83%

Top-5 click share

35%

Top 20: 69%

Open market

49%

  • Brand 113%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Orange Kitchen Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.7×

Search terms

Top Orange Kitchen Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange kitchen towels39K/yr
  • burnt orange hand towels21K/yr
  • orange dish towels15K/yr
  • burnt orange hand towels for bathroom15K/yr
  • kitchen towels orange7K/yr
  • orange dish towels for kitchen4K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Kitchen Towels

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
14%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“Not anywhere near quality dish towels”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Orange Kitchen Towels questions

Answered from the same tracked data.