Orange Kitchen Towels
MaybeThe top 5 brands take only 46% of clicks. But shoppers spend an estimated $64K a year here, so Orange Kitchen Towels is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $64K/yr100K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 35%top-5 click share · 41 brands · 47 sellers
Flapen Score
Orange Kitchen Towels against its category
The dotted line is the Home & Kitchen average. Past it, Orange Kitchen Towels is stronger. Inside it, weaker.
Market
The Orange Kitchen Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Orange Kitchen Towels 100K times last year and spent an estimated $64K. The top 5 brands take 46% of clicks. Demand peaks in Sep–Oct. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $64Ka year
- Peak month
- September2.7× the quietest month
- Top search term
- orange kitchen towels39K searches a year
02 · Price
A sale here is worth $16.74.
Listings sell for $16.74 on average, from $5.87 to $39.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.74 that is $0 to $2K a year per listing.
- Average price
- $16.74inside the $15 to $100 sweet spot
- Price range
- $5.87–$39.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #444 within Towels. It carries 4,051 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 8.4%
- Average rank
- #444in Towels
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 4,051per listing
- Listings tracked
- 53
04 · Newcomers
5 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Orange Kitchen Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
41 rising
Sellers
47
Top-5 brand share
46%
Top 20: 83%
Top-5 click share
35%
Top 20: 69%
Open market
49%
- Brand 113%
- Brand 211%
- Brand 38%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Orange Kitchen Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.7×
Search terms
Top Orange Kitchen Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- orange kitchen towels39K/yr
- burnt orange hand towels21K/yr
- orange dish towels15K/yr
- burnt orange hand towels for bathroom15K/yr
- kitchen towels orange7K/yr
- orange dish towels for kitchen4K/yr
Reviews and returns
What reviews say buyers love and hate about Orange Kitchen Towels
We read the reviews and the return reasons for every product selling here.
“Not anywhere near quality dish towels”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Orange Kitchen Towels questions
Answered from the same tracked data.









