Orange Hand Towels

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

4.0%

Market size, estimated

$80Ka year

Peak month

September4.6× the quietest month

Top search term

orange hand towels45K searches a year

Listings sell for $17.31 on average, from $7.51 to $39.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.31 that is $0 to $2K a year per listing.

Average price

$17.31inside the $15 to $100 sweet spot

Price range

$7.51–$39.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.8%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #384 within Towels. It carries 1,131 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

8.7%

Average rank

#384in Towels

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

1,131per listing

Listings tracked

44

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months