Orange Chair
FailBuyers convert on only 0.4% of searches, so Orange Chair is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $66K/yr77K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 21%top-5 click share · 68 brands · 82 sellers
Flapen Score
Orange Chair against its category
The dotted line is the Home & Kitchen average. Past it, Orange Chair is stronger. Inside it, weaker.
Market
The Orange Chair market on Amazon at a glance
Shoppers on Amazon United States searched for Orange Chair 77K times last year and spent an estimated $66K. The top 5 brands take 23% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $66Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- orange chairs19K searches a year
02 · Price
A sale here is worth $203.67.
Listings sell for $203.67 on average, from $43.09 to $582.34. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $203.67 that is $0 to $20K a year per listing.
- Average price
- $203.67above the $15 to $100 sweet spot
- Price range
- $43.09–$582.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$20K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #714 within Living Room Furniture. It carries 1,009 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 26%
- Out of stock, average day
- 21.1%
- Average rank
- #714in Living Room Furniture
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 1,009per listing
- Listings tracked
- 87
04 · Newcomers
9 of last year's 32 launches cleared the first-year sales bar.
32 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 32
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Orange Chair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
68 falling
Sellers
82
Top-5 brand share
23%
Top 20: 61%
Top-5 click share
21%
Top 20: 51%
Open market
73%
- Brand 16%
- Brand 25%
- Brand 34%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Orange Chair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Orange Chair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- orange chairs19K/yr
- orange swivel chair11K/yr
- orange lounge chair9K/yr
- orange living room chair7K/yr
- orange accent chair set of 27K/yr
- orange chairs for living room9K/yr
- burnt orange chairs6K/yr
- orange velvet chair6K/yr
- orange chairs set of 24K/yr
Reviews and returns
What reviews say buyers love and hate about Orange Chair
We read the reviews and the return reasons for every product selling here.
“Not worth the money or time putting it together”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Orange Chair questions
Answered from the same tracked data.









