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Orange Chair

Fail

Buyers convert on only 0.4% of searches, so Orange Chair is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$66K/yr77K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
21%top-5 click share · 68 brands · 82 sellers

Flapen Score

Orange Chair against its category

The dotted line is the Home & Kitchen average. Past it, Orange Chair is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Chair 77K times last year and spent an estimated $66K. The top 5 brands take 23% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
0.4%
Market size, estimated
$66Ka year
Peak month
August2.1× the quietest month
Top search term
orange chairs19K searches a year

02 · Price

A sale here is worth $203.67.

Listings sell for $203.67 on average, from $43.09 to $582.34. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $203.67 that is $0 to $20K a year per listing.

Average price
$203.67above the $15 to $100 sweet spot
Price range
$43.09–$582.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #714 within Living Room Furniture. It carries 1,009 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
26%
Out of stock, average day
21.1%
Average rank
#714in Living Room Furniture
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,009per listing
Listings tracked
87

04 · Newcomers

9 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
9Amazon's first-year sales bar
Average brand age
24 months

Products

Top Orange Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

68 falling

Sellers

82

Top-5 brand share

23%

Top 20: 61%

Top-5 click share

21%

Top 20: 51%

Open market

73%

  • Brand 16%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Orange Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Orange Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange chairs19K/yr
  • orange swivel chair11K/yr
  • orange lounge chair9K/yr
  • orange living room chair7K/yr
  • orange accent chair set of 27K/yr
  • orange chairs for living room9K/yr
  • burnt orange chairs6K/yr
  • orange velvet chair6K/yr
  • orange chairs set of 24K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Chair

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Assembly/Installation”
1.3%of orders come back
“Not worth the money or time putting it together”
A buyer, on “Assembly/Installation”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Orange Chair questions

Answered from the same tracked data.