Is orange bathroom rugs profitable to sell on Amazon United States?

The niche generates $246K/yr across 81 tracked products. 4 of 24 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the orange bathroom rugs niche?

51 brands and 56 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in orange bathroom rugs?

Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.5%.

When does demand for orange bathroom rugs peak?

Demand peaks in Sep–Oct; the busiest month runs 2.9× the quietest.

What does it cost to enter the orange bathroom rugs niche?

Listings span $7.12–$53.62; the average listing price is $21.27 (sweet spot $15–$100). The average incumbent carries 7,461 reviews — the moat a new listing must climb.

orange bathroom rugs

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great24%

top-5 click share — an open shelf

Brand share

Great44%

top-5 brand share — no brand owns this niche

Avg price

Great$21.27

avg listing price — sweet spot $15–$100

Price range

Great$7.12–$53.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Okay$246K

$246K/yr · 562K searches

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Review moat

Bad7,461.37

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, orange bathroom rugs is a $246K/yr Amazon United States market (562K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 58/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

orange bathroom rugs market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $213K–$266K; units × avg price
Conversion rate: 2.1%
Avg BSR: #314
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 8.3%
Avg brand age: 36 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

51 falling

Sellers

Top-5 brand share

44%

Top 20: 81%

Top-5 click share

24%

Top 20: 58%

Open market

51%

HOMEIDEAS15%
MIULEE11%
Bcoimo6%
GRANNY SAYS6%
OLANLY6%
FLOLEOPA6%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -1.5% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.9×

Open Trend

Top orange bathroom rugs search terms

orange bathroom rugs168K/yr -5.8%1.6% conv.
burnt orange bathroom rugs118K/yr -11.5%1.6% conv.
orange bath mat43K/yr +33.1%1.7% conv.
terracotta bathroom rugs38K/yr -2.1%0.7% conv.
orange bathroom rug26K/yr +2.8%1.3% conv.
rust bathroom rugs22K/yr +0.9%0.8% conv.
orange bathroom rug set21K/yr -31.3%1.3% conv.
burnt orange bath mat13K/yr +43.0%2.5% conv.
orange bath rug14K/yr +25.6%1.5% conv.
bathroom rugs orange14K/yr +12.0%1.7% conv.

All search terms

Top orange bathroom rugs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOMEIDEAS Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mat Set (20 x 32 + 16 x 24 Burnt Orange)

HOMEIDEAS$26.734.3★2,956 rev

MIULEE Fall Orange Bathroom Rugs Set 2 Piece Small Soft Bath Mats 16x24 in

MIULEE$23.313.9★7,125 rev

Bcoimo Small Bath Rug Mat 24x17 Soft Chenille Burnt Orange Bathroom Tub Mat

Bcoimo$8.044.4★928 rev

vctops Orange Fall Plush Chenille Bath Rugs Extra Soft and Absorbent Microfiber Shag Rug Non-Slip Runner Carpet for Tub Bathroom Shower Mat Orange 16 X 24

vctops$13.994.1★1,907 rev

HAOCOO Orange Bathroom Rugs Non Slip Washable Soft Plush Irregular Shape Non Slip Bath Mat Microfiber Machine Washable Floor Mat Carpet for Bath Sink Tub Shower

HAOCOO$18.644.4★846 rev

Newest

by launch date

HOMEIDEAS Upgraded Bathroom Rugs Set 3 Piece Soft Memory Foam Bath Mats Absorbent Non Slip Washable Toilet Bath Rug for Fall Bathroom Decor (Burnt Orange 17x24+20x32+U-Shaped 20x24)

HOMEIDEAS$32.44801 rev

3mo ago

Lansatte Boho Rustic Bath Mat Orange Non-Slip 16W x 24L Modern Farmhouse Minimalist Rainbow Tufted Bathroom Rugs Rubber Backed Bohemian Geometric Bath Rug Microfiber Absorbent Floor Mat

Lansatte$16.4742 rev

7mo ago

HOMEIDEAS 3 Pieces Bathroom Rugs Ultra Soft Non Slip Absorbent Chenille Toilet Bath Mat Set (Burnt Orange)

HOMEIDEAS$30.7425,955 rev

7mo ago

GRANNY SAYS Orange Bathroom Rug 16 x 24 Non-Slip Microfiber Bath Mat

GRANNY SAYS$14.805,276 rev

8mo ago

GRANNY SAYS Terracotta Bathroom Rug 16 x 24 Non-Slip Bath Mat

GRANNY SAYS$14.015,276 rev

9mo ago

What buyers say about orange bathroom rugs

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel14%

“It is soft and absorbent”

Quality-Overall11%

“Good quality mats”

Color10%

“The color is accurate”

Absorbency8%

“Good absorption”

Advertised Vs Actual Product8%

“Exactly as pictured”

Value For Money7%

“Very affordable”

Size-Overall6%

“Nice fit”

Grip5%

“Good grip”

Comfort-Overall5%

“Great comfort”

Thickness2%

“Good thickness”

What buyers complain about

Size-Overall29%

“Sizing is off”

Grip11%

“Doesnt grip at all”

Thickness8%

“not as thick as described”

Quality-Overall7%

“Feels cheaply made”

Advertised Vs Actual Product4%

“False description”

Color4%

“Color off”

Value For Money3%

“Not worth the money at half the price”

Absorbency2%

“not even that absorbent”

Adhesion/Stickiness2%

“sticks -”

Durability2%

“Not durable”

Top return reasons

Size-Overall47%

Color25%

Advertised Vs Actual Product6%

Quality-Overall4%

Thickness3%

Material Quality3%

Thin2%

Grip2%

Value For Money1%

Display Colors1%

Common questions

Is orange bathroom rugs profitable to sell on Amazon United States?: The niche generates $246K/yr across 81 tracked products. 4 of 24 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the orange bathroom rugs niche?: 51 brands and 56 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in orange bathroom rugs?: Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.5%.
When does demand for orange bathroom rugs peak?: Demand peaks in Sep–Oct; the busiest month runs 2.9× the quietest.
What does it cost to enter the orange bathroom rugs niche?: Listings span $7.12–$53.62; the average listing price is $21.27 (sweet spot $15–$100). The average incumbent carries 7,461 reviews — the moat a new listing must climb.