Onesies for Women

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $375K a year.

Searches, last 12 months

6.1M

Growth, 90 days vs prior 90

-38.6%

Conversion, latest week

0.2%

Market size, estimated

$375Ka year

Peak month

October19.3× the quietest month

Top search term

onesie adult1.5M searches a year

Listings sell for $29.40 on average, from $12.66 to $54.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $29.40 that is $3K to $7K a year per listing.

Average price

$29.40inside the $15 to $100 sweet spot

Price range

$12.66–$54.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

9.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #13,223 within Wearable Blankets. It carries 2,898 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

91%

Out of stock, average day

9.0%

Average rank

#13,223in Wearable Blankets

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,898per listing

Listings tracked

94

21 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

7Amazon's first-year sales bar

Average brand age

39 months