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One Sweet Boy Birthday Decor

Fail

Shoppers spend an estimated $42K a year here, so One Sweet Boy Birthday Decor is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$42K/yr122K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
38%top-5 click share · 32 brands · 35 sellers

Flapen Score

One Sweet Boy Birthday Decor against its category

The dotted line is the Home & Kitchen average. Past it, One Sweet Boy Birthday Decor is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The One Sweet Boy Birthday Decor market on Amazon at a glance

Shoppers on Amazon United States searched for One Sweet Boy Birthday Decor 122K times last year and spent an estimated $42K. The top 5 brands take 46% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
2.1%
Market size, estimated
$42Ka year
Top search term
one sweet boy birthday decor56K searches a year

02 · Price

A sale here is worth $16.33.

Listings sell for $16.33 on average, from $5.93 to $32.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $16.33 that is $0 to $2K a year per listing.

Average price
$16.33inside the $15 to $100 sweet spot
Price range
$5.93–$32.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #3,372 within Party Packs. It carries 102 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
95%
Out of stock, average day
0.3%
Average rank
#3,372in Party Packs
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
102per listing
Listings tracked
44

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top One Sweet Boy Birthday Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

35

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

38%

Top 20: 77%

Open market

47%

  • Brand 112%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

One Sweet Boy Birthday Decor search demand

Weekly searches over the year. Pick a range.

3K2KFeb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top One Sweet Boy Birthday Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one sweet boy birthday decor56K/yr
  • one tough cookie 1st birthday15K/yr
  • one sweet cookie birthday decor20K/yr
  • milk and cookies birthday decorations15K/yr
  • one sweet boy11K/yr
  • one sweet cookie5K/yr

Reviews and returns

What reviews say buyers love and hate about One Sweet Boy Birthday Decor

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“Overall good product just some things need improvement”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common One Sweet Boy Birthday Decor questions

Answered from the same tracked data.