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Once Upon a Time Birthday Decorations

Fail

Shoppers spend an estimated $28K a year here, so Once Upon a Time Birthday Decorations is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$28K/yr197K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
40%top-5 click share · 36 brands · 48 sellers

Flapen Score

Once Upon a Time Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Once Upon a Time Birthday Decorations is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Once Upon a Time Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Once Upon a Time Birthday Decorations 197K times last year and spent an estimated $28K. The top 5 brands take 40% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
0.8%
Market size, estimated
$28Ka year
Top search term
once upon a time birthday decorations105K searches a year

02 · Price

A sale here is worth $17.10.

Listings sell for $17.10 on average, from $5.91 to $34.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.10 that is $0 to $2K a year per listing.

Average price
$17.10inside the $15 to $100 sweet spot
Price range
$5.91–$34.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #2,315 within Party Packs. It carries 283 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#2,315in Party Packs
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
283per listing
Listings tracked
40

04 · Newcomers

3 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Once Upon a Time Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

48

Top-5 brand share

40%

Top 20: 81%

Top-5 click share

40%

Top 20: 77%

Open market

56%

  • Brand 117%
  • Brand 210%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Once Upon a Time Birthday Decorations search demand

Weekly searches over the year. Pick a range.

5K3KPrime Day '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Once Upon a Time Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • once upon a time birthday decorations105K/yr
  • one-ce upon a time first birthday decorations17K/yr
  • once upon a time decorations13K/yr
  • once upon a time baby shower decorations12K/yr
  • princess 1st birthday party decorations11K/yr
  • princess first birthday decorations9K/yr
  • once upon a time decor8K/yr
  • once upon a time birthday8K/yr
  • once upon a time baby shower7K/yr
  • 1st birthday princess decorations7K/yr

Reviews and returns

What reviews say buyers love and hate about Once Upon a Time Birthday Decorations

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Strength”
4.9%of orders come back
“kinda flimsy and would be easy to break”
A buyer, on “Strength”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Once Upon a Time Birthday Decorations questions

Answered from the same tracked data.