Omie Lunch Bag

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +115.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months

366K

Growth, 90 days vs prior 90

+115.8%

Conversion, latest week

1.4%

Market size, estimated

$135Ka year

Peak month

July4.3× the quietest month

Top search term

bentgo lunch bag269K searches a year

Listings sell for $26.17 on average, from $11.47 to $50.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $26.17 that is $3K to $7K a year per listing.

Average price

$26.17inside the $15 to $100 sweet spot

Price range

$11.47–$50.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

5.6%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #229 within Kids' Room Décor. It carries 7,849 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#229in Kids' Room Décor

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

7,849per listing

Listings tracked

28

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months