omie lunch bag
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+115.8%90-day search growth — must beat 0% to launch
Avg price
Incredible$26.17avg listing price — sweet spot $15–$100
Price range
Great$11.47–$50.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$135K$135K/yr · 366K searches
Review moat
Bad7,848.93avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, omie lunch bag is a $135K/yr Amazon United States market (366K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 42/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
omie lunch bag market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $131K–$157K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #229
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 1.2%
- Avg brand age
- 34 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 91%
Open market
0%
- Bentgo83%
- Simple Modern14%
- mibasies2%
- Genteen1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — +115.8% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 4.3×
Top omie lunch bag search terms
- bentgo lunch bag269K/yr
- bento lunch bag for kids13K/yr
- bentgo kids lunch bag12K/yr
- bentgo lunch bags7K/yr
- lunch box for bento box9K/yr
- lunch bag bentgo6K/yr
- lunch bag with bento box7K/yr
- lunch box that fits bento box7K/yr
- lunch box case5K/yr
- bento lunch box with bag6K/yr
Top omie lunch bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bentgo Kids Prints Double-Insulated Reusable Lunch Bag
Bentgo$23.594.8★21,664 rev
Simple Modern Insulated Lunch Box for Women Men Kids | 80s Mix
Simple Modern$30.424.6★263 rev
Bentgo Kids Prints Double-Insulated Reusable Lunch Bag
Bentgo$23.484.8★21,664 rev
Bentgo Insulated Lunch Bag Extra-Large Capacity Adult Lunch Bag with Shoulder Strap and External Storage Compartment Durable Lightweight Ideal for Work School & Meals On the Go (Lavender)
Bentgo$32.574.7★140 rev
Bentgo Kids Insulated Water-Resistant Reusable Lunch Tote
Bentgo$18.604.7★814 rev
Newest
by launch date
Bentgo Kids Print Durable & Water-Resistant Backpack
Bentgo$50.4463 rev
Bentgo Kids Print Durable & Water-Resistant Backpack
Bentgo$48.4063 rev
Bentgo Insulated Lunch Bag Extra-Large Capacity Adult Lunch Bag with Shoulder Strap and External Storage Compartment Durable Lightweight Ideal for Work School & Meals On the Go (Lavender)
Bentgo$32.57140 rev
Simple Modern Insulated Lunch Box for Women Men Kids | 80s Mix
Simple Modern$30.42263 rev
mibasies Kids Lunch Box for Girls Insulated and Reusable Lunch Bag for School Preschool Kindergarten Flower Pink
mibasies$13.682,416 rev
Trending
90-day click momentumBentgo Kids Print Durable & Water-Resistant Backpack
Bentgo$50.444.2★
Simple Modern Insulated Lunch Box for Women Men Kids | 80s Mix
Simple Modern$30.424.6★
mibasies Kids Lunch Box for Girls Insulated and Reusable Lunch Bag for School Preschool Kindergarten Flower Pink
mibasies$13.684.8★
Bentgo Kids Print Durable & Water-Resistant Backpack
Bentgo$48.404.2★
Bentgo Kids Print Durable & Water-Resistant Backpack
Bentgo$28.474.8★
What buyers say about omie lunch bag
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Perfect fit”
“it's not torn up”
“the colors are bright”
“Holds plenty of food and snacks”
“As described”
“easy to clean”
“Material is very durable”
“the design is even cuter in person”
“Ease of use”
What buyers complain about
“It's a little small You can put in sandwiches”
“Disappointing as we do like the color options of these lunch bags”
“She got it so dirty i don't think it will come clean”
“The glitters Came off”
“Gross smell after machine washing have to throw it out”
“Didnt keep lunch cold”
“Doesnt last long”
“doesnt keep food cold for long”
“A bit pricey”
Top return reasons
Common questions
- Is omie lunch bag profitable to sell on Amazon United States?
- The niche generates $135K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +115.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the omie lunch bag niche?
- 4 brands and 9 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in omie lunch bag?
- Top complaints mined from reviews: Size-Overall, Color, Ease Of Cleaning. The return rate is 5.6% — above our launch gate.
- When does demand for omie lunch bag peak?
- Demand peaks in Jun–Jul; the busiest month runs 4.3× the quietest.
- What does it cost to enter the omie lunch bag niche?
- Listings span $11.47–$50.44; the average listing price is $26.17 (sweet spot $15–$100). The average incumbent carries 7,849 reviews — the moat a new listing must climb.