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Omelet Maker

Fail

Demand is soft, at -32.6% this quarter, so Omelet Maker is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$639K/yr627K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
62%top-5 click share · 14 brands · 33 sellers

Flapen Score

Omelet Maker against its category

The dotted line is the Home & Kitchen average. Past it, Omelet Maker is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Omelet Maker market on Amazon at a glance

Shoppers on Amazon United States searched for Omelet Maker 627K times last year and spent an estimated $639K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 627K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $639K a year.

Searches, last 12 months
627K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
3.4%
Market size, estimated
$639Ka year
Peak month
December1.9× the quietest month
Top search term
omelette makers179K searches a year

02 · Price

A sale here is worth $30.39.

Listings sell for $30.39 on average, from $9.58 to $59.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $30.39 that is $15K to $23K a year per listing.

Average price
$30.39inside the $15 to $100 sweet spot
Price range
$9.58–$59.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$15K–$23K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #96 within Pots & Pans. It carries 4,171 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
1.7%
Average rank
#96in Pots & Pans
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
4,171per listing
Listings tracked
17

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Omelet Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

33

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

22%

  • Brand 126%
  • Brand 224%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Omelet Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Omelet Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • omelette makers179K/yr
  • omelette maker168K/yr
  • omlet maker electric71K/yr
  • omelet maker63K/yr
  • omlet maker30K/yr
  • omelette maker electric29K/yr
  • omelette17K/yr
  • electric omelette maker12K/yr
  • omelet9K/yr
  • omelet maker electric13K/yr

Reviews and returns

What reviews say buyers love and hate about Omelet Maker

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Size-Overall”
3.4%of orders come back
“it isn't going to fit”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Omelet Maker questions

Answered from the same tracked data.