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46

olive wreath

Skip it

Soft demand (-33.2% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 8Conversion 32Competition 67Returns 20Price range 95Avg price 95Brand share 71Review moat 79Quality gap 60

Avg price

Incredible$28.86

avg listing price — sweet spot $15–$100

Price range

Incredible$19.37–$51.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great428.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Market size

Bad$68K

$68K/yr · 90K searches

Growth

Bad-33.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, olive wreath is a $68K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

olive wreath market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$58K–$72K
units × avg price
Conversion rate
2.6%
Avg BSR
#558
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
13.1%
Avg brand age
25 months
Avg seller age
204 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

30

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

45%

Top 20: 86%

Open market

32%

  • BHHDA18%
  • HomeKaren14%
  • AMF0RESJ12%
  • colorspec10%
  • Generic9%
  • GinzeTop6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.2% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.9×

Top olive wreath search terms

  • olive wreath31K/yr
  • olive wreaths for front door16K/yr
  • olive branch wreath16K/yr
  • olive leaf wreath13K/yr
  • olive leaf wreaths for front door6K/yr
  • olive wreaths3K/yr
  • bay leaf wreath5K/yr
All search terms

Top olive wreath products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about olive wreath

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“This wreath is good quality”

Value For Money12%

“Money well spent”

Size-Overall11%

“Perfect fit if you have a screen door”

Embellishment/Embroidery Quality8%

“Pretty Decor”

Color8%

“Beautiful color green”

Advertised Vs Actual Product7%

“Better than I expected”

Design-Overall5%

“The design is absolutely beautiful”

Shape/Style4%

“I love the shape”

Ease Of Use3%

“So, its very easy to use”

Durability2%

“the materials seem durable enough for use on a covered outdoor entryway”

What buyers complain about

Size-Overall19%

“not a fit”

Quality-Overall15%

“Cheaply made”

Advertised Vs Actual Product10%

“Picture is a little misleading”

Value For Money4%

“A little pricey”

Color3%

“Kinda dark and dingy looking”

Fluffiness3%

“just needs fluffing”

Thickness2%

“Not very thick”

Durability2%

“it is falling apart”

Material Quality2%

“there was very little base material”

Smell2%

“had a very strong chemical smell”

Top return reasons

Size-Overall51%
Advertised Vs Actual Product15%
Quality-Overall14%
Color4%
Material Quality4%
Shape/Style3%
Defective Material/Parts1%
Thin1%
Value For Money1%
Smell1%

Common questions

Is olive wreath profitable to sell on Amazon United States?
The niche generates $68K/yr across 34 tracked products. 9 of 20 products launched in the last 360 days are still selling. 90-day search growth is -33.2%. Flapen's verdict: Skip it (46/100).
How competitive is the olive wreath niche?
21 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in olive wreath?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 6.4% — above our launch gate.
When does demand for olive wreath peak?
Demand peaks in Jan; the busiest month runs 2.9× the quietest.
What does it cost to enter the olive wreath niche?
Listings span $19.37–$51.18; the average listing price is $28.86 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.