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Olive Tree with Lights

Fail

Demand is soft, at -43.7% this quarter, so Olive Tree with Lights is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$35K/yr38K searches / yr
90-day growth
-43.7%search demand this quarter
Competition
61%top-5 click share · 12 brands · 23 sellers

Flapen Score

Olive Tree with Lights against its category

The dotted line is the Home & Kitchen average. Past it, Olive Tree with Lights is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Tree with Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Olive Tree with Lights 38K times last year and spent an estimated $35K. The top 5 brands take 78% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-43.7%
Conversion, latest week
1.3%
Market size, estimated
$35Ka year
Top search term
olive tree with lights17K searches a year

02 · Price

A sale here is worth $71.84.

Listings sell for $71.84 on average, from $45.38 to $125.73. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $71.84 that is $0 to $7K a year per listing.

Average price
$71.84inside the $15 to $100 sweet spot
Price range
$45.38–$125.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #503 within Artificial Trees. It carries 243 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#503in Artificial Trees
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
243per listing
Listings tracked
21

04 · Newcomers

9 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
9Amazon's first-year sales bar
Average brand age
19 months

Products

Top Olive Tree with Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

16%

  • Brand 138%
  • Brand 216%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (6 brands, 16%)

Demand

Olive Tree with Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26Prime Day '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 3.3× · 6 of 12 months tracked

Search terms

Top Olive Tree with Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olive tree with lights17K/yr
  • lighted olive tree16K/yr
  • light up olive tree5K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Tree with Lights

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Design-Overall”
18%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Basket too large”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Olive Tree with Lights questions

Answered from the same tracked data.