Olive Pillow Covers
FailShoppers spend an estimated $34K a year here, so Olive Pillow Covers is a Fail.
- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $34K/yr76K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 39%top-5 click share · 21 brands · 23 sellers
Flapen Score
Olive Pillow Covers against its category
The dotted line is the Home & Kitchen average. Past it, Olive Pillow Covers is stronger. Inside it, weaker.
Market
The Olive Pillow Covers market on Amazon at a glance
Shoppers on Amazon United States searched for Olive Pillow Covers 76K times last year and spent an estimated $34K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $34Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- olive pillow covers20K searches a year
02 · Price
A sale here is worth $18.09.
Listings sell for $18.09 on average, from $8.70 to $28.06. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.09 that is $0 to $2K a year per listing.
- Average price
- $18.09inside the $15 to $100 sweet spot
- Price range
- $8.70–$28.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 7.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #154 within Decorative Pillows, Inserts & Covers. It carries 3,014 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #154in Decorative Pillows, Inserts & Covers
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 3,014per listing
- Listings tracked
- 47
04 · Newcomers
2 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Olive Pillow Covers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
21 falling
Sellers
23
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
39%
Top 20: 76%
Open market
16%
- Brand 172%
- Brand 23%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (15 brands, 16%)
Demand
Olive Pillow Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Olive Pillow Covers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- olive pillow covers20K/yr
- olive green pillow covers 20x2013K/yr
- green 20x20 pillow covers12K/yr
- green linen pillow covers5K/yr
- green pillow covers 22x2210K/yr
- pillow covers 20x20 green7K/yr
- dark green pillow covers 20x208K/yr
- green velvet pillow cover 20x20819/yr
Reviews and returns
What reviews say buyers love and hate about Olive Pillow Covers
We read the reviews and the return reasons for every product selling here.
“Color is completely off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olive Pillow Covers questions
Answered from the same tracked data.