olive green throw blanket
Worth a lookShows a sweet-spot price point ($20.90 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$20.90avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$9.68–$40.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$661K$661K/yr · 1.2M searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,168.54avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, olive green throw blanket is a $661K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
olive green throw blanket market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $627K–$836K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #273
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 4.3%
- Avg brand age
- 36 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
31 falling
Sellers
35
Top-5 brand share
46%
Top 20: 88%
Top-5 click share
41%
Top 20: 80%
Open market
48%
- Linecooo18%
- CREVENT8%
- Exclusivo Mezcla8%
- EVERGRACEHOME7%
- EXQ Home6%
- Aganear5%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +8.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.7×
Top olive green throw blanket search terms
- sage green throw blanket279K/yr
- olive green throw blanket234K/yr
- sage throw blanket74K/yr
- sage green blanket93K/yr
- dark green throw blanket102K/yr
- sage green throw42K/yr
- olive throw blanket31K/yr
- olive green blanket46K/yr
- emerald green throw blanket51K/yr
- moss green throw blanket33K/yr
Top olive green throw blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Linecooo Sage Green Fleece Throw Blanket 5060 for Couch Sofa Bed Super Soft Cozy Plush Microfiber Flannel Blanket with Stripes Design Lightweight for Adults Woman
Linecooo$10.954.6★3,217 rev
CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Sage Green)
CREVENT$19.584.5★3,958 rev
EXQ Home Fleece Throw Blanket for Couch or Bed - 3D Imitation Turtle Shell Jacquard Decorative Blankets - Cozy Soft Fuzzy Flannel Blanket Suitable for All Seasons(5060 Moss Green)
EXQ Home$13.184.6★3,811 rev
EVERGRACEHOME Chunky Chenille Knit Throw Blanket for Couch Soft Luxurious Moss Stitch Chair Blankets for Bed Cozy Decorative Farmhouse Knitted Throws for Sofa Olive Green 50 x 60
EVERGRACEHOME$36.324.6★547 rev
Aganear Flannel Throw Blanket - Cozy Soft Lightweight Fuzzy Blanket for Women Portable Throw Blankets for Couch Warm Present for Birthday Christmas Halloween Housewarming(50x60 Sage Green)
Aganear$17.124.6★2,707 rev
Newest
by launch date
Ovelindra Checkered Knit Throw Blanket Olive Green 50x60 Inches Soft Warm Knitted Blanket for Couch Sofa Bed Living Room Bedroom All Season Decorative Home Throw Cozy Gift Blanket
Ovelindra$35.7835 rev
EVERGRACEHOME Modern Checkered Chenille Throw Blanket Soft Cozy Plaid Knitted Chair Blanket for Sofa Couch Decorative Knit Throw for Bed and Living Room Olive Green 50 x 60
EVERGRACEHOME$34.0731 rev
Exclusivo Mezcla Fleece Throw Blanket for Couch and Bed Extra Soft Warm Decorative Fuzzy Throws for Women Lightweight Cozy Blankets Size 50x60 Inches Olive Green
Exclusivo Mezcla$9.68343 rev
BATTILO HOME Olive Green Chenille Throw Blanket for Bed Knit Throw Blanket Super Soft Warm Home Decor Throw Blanket with Tassels for Couch Sofa and Living Room 50 x 60
BATTILO HOME$34.463,115 rev
BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Olive Green Blanket Decorative and Giftable Striped Blankets for Women Men 50x60
BEDELITE$16.824,247 rev
Trending
90-day click momentumOvelindra Checkered Knit Throw Blanket Olive Green 50x60 Inches Soft Warm Knitted Blanket for Couch Sofa Bed Living Room Bedroom All Season Decorative Home Throw Cozy Gift Blanket
Ovelindra$35.784.7★
Bnuitland Sage Green Fleece Throw Blanket 300GSM Soft Warm Cozy Fluffy Throw for Babys & Pets Stripe Pattern 50x40 All Season Sofa Bed Blanket for Home Decor
Bnuitland$10.364.6★
EVERGRACEHOME Modern Checkered Chenille Throw Blanket Soft Cozy Plaid Knitted Chair Blanket for Sofa Couch Decorative Knit Throw for Bed and Living Room Olive Green 50 x 60
EVERGRACEHOME$34.074.7★
Vessia Flannel Fleece Throw Blanket(50x70 inch) 3D Jacquard Sage Green Fuzzy and Warm Blanket for Couch Sofa Bed Chair 300GSM Super Soft Touch Cozy Lightweight Throw for All-Season Home Decor
Vessia$13.554.5★
BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Olive Green Blanket Decorative and Giftable Striped Blankets for Women Men 50x60
BEDELITE$16.824.6★
What buyers say about olive green throw blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft blanket”
“Cute color”
“Keeps you warm”
“The quality feels solid”
“Soft and comfortable”
“Money well spent”
“I also appreciate how lightweight it is”
“it matched what I needed it for”
“Washes well”
“Looks like the picture”
What buyers complain about
“not as thick as I hoped”
“The color is also a little different”
“Poor Quality”
“much bigger than I expected”
“a bit on the pricey side”
“Not as described”
“Very thin”
“Flimsy material”
“It wont keep anyone warm”
“not made to last”
Top return reasons
Common questions
- Is olive green throw blanket profitable to sell on Amazon United States?
- The niche generates $661K/yr across 39 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the olive green throw blanket niche?
- 31 brands and 35 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in olive green throw blanket?
- Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 3.4%.
- When does demand for olive green throw blanket peak?
- Demand peaks in Jan; the busiest month runs 2.7× the quietest.
- What does it cost to enter the olive green throw blanket niche?
- Listings span $9.68–$40.53; the average listing price is $20.90 (sweet spot $15–$100). The average incumbent carries 11,169 reviews — the moat a new listing must climb.