Old Lives Matter
MaybeThe top 5 brands take only 38% of clicks. But shoppers spend an estimated $37K a year here, so Old Lives Matter is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 4955
- Market size
- $37K/yr43K searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 33%top-5 click share · 39 brands · 42 sellers
Flapen Score
Old Lives Matter against its category
The dotted line is the Home & Kitchen average. Past it, Old Lives Matter is stronger. Inside it, weaker.
Market
The Old Lives Matter market on Amazon at a glance
Shoppers on Amazon United States searched for Old Lives Matter 43K times last year and spent an estimated $37K. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $37Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- old lives matter27K searches a year
02 · Price
A sale here is worth $12.57.
Listings sell for $12.57 on average, from $2.84 to $30.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.57 that is $0 to $1K a year per listing.
- Average price
- $12.57under the $15 to $100 sweet spot
- Price range
- $2.84–$30.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #4,703 within Banners. It carries 365 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 17.0%
- Average rank
- #4,703in Banners
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 365per listing
- Listings tracked
- 47
04 · Newcomers
2 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Old Lives Matter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
39 falling
Sellers
42
Top-5 brand share
38%
Top 20: 78%
Top-5 click share
33%
Top 20: 71%
Open market
59%
- Brand 112%
- Brand 29%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Old Lives Matter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Old Lives Matter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- old lives matter27K/yr
- old lives still matter gifts for men7K/yr
- old lives still matter birthday decorations9K/yr
Reviews and returns
What reviews say buyers love and hate about Old Lives Matter
We read the reviews and the return reasons for every product selling here.
“didn't fit. also my fault”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Old Lives Matter questions
Answered from the same tracked data.