Is oil menorah profitable to sell on Amazon United States?

The niche generates $15K/yr across 8 tracked products. 90-day search growth is -47.3%. Flapen's verdict: Skip it (29/100).

How competitive is the oil menorah niche?

3 brands and 5 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oil menorah?

Top complaints mined from reviews: Strength, Size-Overall, Functionality-Overall. The return rate is 5.1% — above our launch gate.

When does demand for oil menorah peak?

Demand peaks in Nov–Dec; the busiest month runs 101.7× the quietest.

What does it cost to enter the oil menorah niche?

Listings span $15.44–$43.78; the average listing price is $30.11 (sweet spot $15–$100). The average incumbent carries 588 reviews — the moat a new listing must climb.

oil menorah

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$30.11

avg listing price — sweet spot $15–$100

Price range

Incredible$15.44–$43.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good588

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Competition

Bad74%

top-5 click share — a locked-up shelf

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$15K

$15K/yr · 45K searches

Growth

Bad-47.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns

According to Flapen's Amazon United States niche tracking, oil menorah is a $15K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

oil menorah market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $38K–$45K; units × avg price
Conversion rate: 1.1%
Avg BSR: #322
Page quality: 0%
Prime: 75%
Sponsored: 13%
Out of stock: 17.8%
Avg brand age: 99 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Ner Mitzvah62%
OHR CANDLES29%
The Dreidel Company10%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -47.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 101.7×

Open Trend

Top oil menorah search terms

oil menorah17K/yr -30.6%0.3% conv.
menorah oil cups9K/yr -65.3%3.0% conv.
menorah oil6K/yr -37.0%0.0% conv.
hanukkah oil cups4K/yr +2.7%0.0% conv.
hanukkah menorah oil cups4K/yr -32.5%3.7% conv.
oil menorahs for chanukah6K/yr -85.9%8.3% conv.

All search terms

Top oil menorah products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ner Mitzvah Pre - Filled Menorah Oil Cup Candles Hanukkah Ohr Lights 100% Olive Oil with Cotton Wick in Glass Cup - Medium (Pack of 44) Burns Approx. 2 1/2 Hrs

Ner Mitzvah$43.784.6★1,007 rev

Ner Mitzvah Silver Plated Oil Menorah Use with Standard Chanukah Oil Cups and Large Candles Olive Branches 10 inch High

Ner Mitzvah$34.104.4★509 rev

Ner Mitzvah Chanukah Menorah Oil Glass Cups - Glass Oil Insert Cups for Menorahs - #11 (9 Pack)

Ner Mitzvah$15.444.4★412 rev

Ner Mitzvah Pre-Filled Menorah Oil Cup Candles - Hanukkah Ohr Lights - 100% Olive Oil with Cotton Wick in Glass Cup - Small Size 44 per Pack Burns Approx. 1 1/2 Hrs

Ner Mitzvah$39.574.6★1,007 rev

OHR CANDLES Pre - Filled Menorah Oil Cup Candles Hanukkah EZ Lights 100% Olive Oil with Cotton Wick in Cup (Pack of 44) - Burns Approx 2 1/2 Hrs

OHR CANDLES$27.794.2★544 rev

Newest

by launch date

Hanukkah Pre-Filled Natural Olive Oil Glass Cup Candles 2.5 Hours 100 Percent Olive Oil Pre-Filled Ready to Use - 44 Cups for All 8 Nights of Hanukkah

The Dreidel Company$29.01345 rev

8y ago

Pre-Filled Menorah Oil Cup Candles - Hanukkah EZ Lights - 100% Olive Oil with Cotton Wick in Cup - 44 Pack Burns Approx. 1 1/2 Hrs

OHR CANDLES$25.84544 rev

8y ago

Ner Mitzvah Silver Plated Oil Menorah Use with Standard Chanukah Oil Cups and Large Candles Olive Branches 10 inch High

Ner Mitzvah$34.10509 rev

9y ago

Pre-Filled Menorah Oil Cup Candles - Hanukkah Candles EZ Lights - Jelled 100% Olive Oil with Cotton Wick in Plastic Cup - Medium Size 44 Pack Burns 2.5 Hrs

OHR CANDLES$25.34336 rev

11y ago

OHR CANDLES Pre - Filled Menorah Oil Cup Candles Hanukkah EZ Lights 100% Olive Oil with Cotton Wick in Cup (Pack of 44) - Burns Approx 2 1/2 Hrs

OHR CANDLES$27.79544 rev

12y ago

What buyers say about oil menorah

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“The product quality exceeded expectations — well-made”

Value For Money25%

“It's just such a small price for a huge convenience”

Durability13%

“I've used these for 20 years now”

Material Quality13%

“GREAT GLASSWARE”

Advertised Vs Actual Product8%

“exactly as described”

Design-Overall8%

“clearly built with attention to detail”

What buyers complain about

Strength33%

“Very flimsy”

Size-Overall33%

“Oil canister don't fit”

Functionality-Overall33%

“None worked properly”

Top return reasons

Size-Overall67%

Leak-Proof19%

Advertised Vs Actual Product10%

Defective Material/Parts5%

Common questions

Is oil menorah profitable to sell on Amazon United States?: The niche generates $15K/yr across 8 tracked products. 90-day search growth is -47.3%. Flapen's verdict: Skip it (29/100).
How competitive is the oil menorah niche?: 3 brands and 5 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in oil menorah?: Top complaints mined from reviews: Strength, Size-Overall, Functionality-Overall. The return rate is 5.1% — above our launch gate.
When does demand for oil menorah peak?: Demand peaks in Nov–Dec; the busiest month runs 101.7× the quietest.
What does it cost to enter the oil menorah niche?: Listings span $15.44–$43.78; the average listing price is $30.11 (sweet spot $15–$100). The average incumbent carries 588 reviews — the moat a new listing must climb.