oil candle
Worth a lookShows low returns (1.0%), but soft demand (-25.0% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$34.39avg listing price — sweet spot $15–$100
Price range
Great$10.17–$90.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good577.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$73K$73K/yr · 94K searches
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, oil candle is a $73K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
oil candle market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $69K–$86K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #922
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 100%
- Out of stock
- 1.3%
- Avg brand age
- 51 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
40
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
13%
- Hollowick28%
- Hyoola25%
- Firefly17%
- GXFCCYXT8%
- Sterno5%
- SYOENK4%
- Open — no brand owns it (9 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
Top oil candle search terms
- oil candles31K/yr
- oil candle17K/yr
- liquid candle9K/yr
- oil candles for indoor use8K/yr
- glass oil candles9K/yr
- oil candles refillable7K/yr
- liquid candles5K/yr
- refillable oil candles4K/yr
- oil tea lights3K/yr
- candle liquid2K/yr
Top oil candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hyoola Liquid Candles - 8 Hour Disposable Paraffin Tea Lights - 12 Pack - Emergency and Restaurant Candles
Hyoola$15.244.4★469 rev
Hollowick Disposable Liquid Candles 36 Hour for Use in Glass Votive Tealight Lamp Holders Restaurant Wedding Table Top Lights Child Resistant Closures 24 Pieces Clear Fuel Oil HD36 unscented
Hollowick$36.854.6★1,041 rev
Hollowick Disposable Liquid Candles 8 Hour for Use in Glass Votive Tealight Lamp Holders Restaurant Wedding Table Top Lights Child Resistant Closures 90 Pieces Clear Fuel Oil HD8-90
Hollowick$57.274.6★1,041 rev
Hyoola Long Burning Liquid Candles - 80 Hour Burn Time 3 Pack - Survival & Emergency Use
Hyoola$14.804.5★171 rev
Firefly - Refillable Glass Oil Candle - 2 oz Indoor/Outdoor
Firefly$18.724.4★756 rev
Newest
by launch date
SYOENK Oil Candles for Indoor Use -Set of 3 Refillable Liquid Petite Oil lamp Sturdy Borosillicate Glass Oil Lamps Hand-Blown Indoor Emergency Lighting
SYOENK$35.144 rev
Sterno SoftLight Liquid Wax Candle Pack - Decorative Long Lasting Candles for Centerpieces Candle Set with Bottle-Design Candle Holder - Burns Up to 24 Hours - 18 Liquid Paraffin Candles
Sterno$29.7113 rev
Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts
Craftmont$57.2955 rev
GXFCCYXT Glass Oil Candle Set of 3 Refillable Indoor Emergency Lighting Smokeless and Odorless Clear Glass
GXFCCYXT$31.7326 rev
Sterno 100-Hour Emergency Candles 6 Pack
Sterno$37.10673 rev
Trending
90-day click momentum
Drip Massage Candle 4 oz Smokey Vanilla Pour on Skin Couples Gift Item
Drip Co$12.394.4★
SYOENK Oil Candles for Indoor Use -Set of 3 Refillable Liquid Petite Oil lamp Sturdy Borosillicate Glass Oil Lamps Hand-Blown Indoor Emergency Lighting
SYOENK$35.143.9★
Candle Charisma Disposable Liquid Candles - Oil Tea Lights with Extended 8 Hour Burn Time - Dripless Liquid Candle Smokeless Clean Burning Fuel 30 PCS
Candle Charisma$24.684.5★
Firefly - Refillable Glass Oil Candle - 2 oz Indoor/Outdoor
Firefly$18.724.4★
GXFCCYXT Refillable Liquid Petite Cone Oil lamp - Sturdy Borosillicate Glass Oil Candle (Cone)
GXFCCYXT$14.804.0★
What buyers say about oil candle
What buyers praise and complain about, mined from review topics.What buyers love
“other than that they are great candles”
“Great smell”
“Safe and last 5 hrs I think”
“SO CONVENIENT and burn very clean”
“Exactly what I needed”
“Well engineered and a nice price point”
“Clean burning”
“This bottle was ample size for several uses”
“Last long and burn well”
“Works fine”
What buyers complain about
“the candle is small”
“This candle STINKS”
“Started a fire”
“It was crushed wasnt able to open it”
“thin glass”
“not lighter fluid compatible”
“Not as compact as wax”
“Cant use it if you dont have that piece”
“Awful product”
“it really does turn to oil”
Top return reasons
Common questions
- Is oil candle profitable to sell on Amazon United States?
- The niche generates $73K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the oil candle niche?
- 15 brands and 40 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in oil candle?
- Top complaints mined from reviews: Size-Overall, Smell, Flammable. The return rate is 1.0%.
- When does demand for oil candle peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the oil candle niche?
- Listings span $10.17–$90.30; the average listing price is $34.39 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.