Is ohio state decanter profitable to sell on Amazon United States?

The niche generates $83K/yr across 4 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (30/100).

How competitive is the ohio state decanter niche?

3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ohio state decanter?

Top complaints mined from reviews: Leak-Proof, Size-Overall, Mechanism Issues. The return rate is 1.9%.

What does it cost to enter the ohio state decanter niche?

Listings span $51.21–$135.49; the average listing price is $94.65 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.

ohio state decanter

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Great272.25

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$94.65

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Good$51.21–$135.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$83K

$83K/yr · 35K searches

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, ohio state decanter is a $83K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

ohio state decanter market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $24K–$47K; units × avg price
Conversion rate: 2.5%
Avg BSR: #6,856
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 15.9%
Avg brand age: 54 months
Avg seller age: 232 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Heritage Pewter63%
The Memory Company21%
LuxuryBar16%

Demand

Weekly Amazon search volume, last 34 weeks — -7.4% search growth over the last 90 days.

Open Trend

Top ohio state decanter search terms

ohio state decanter15K/yr +2.1%1.1% conv.
ohio state whiskey decanter5K/yr -4.4%0.8% conv.
ohio state whiskey bottle9K/yr -46.4%0.0% conv.
ohio state bourbon bottle3K/yr -53.8%0.0% conv.
ohio state buckeyes whiskey bottle3K/yr >1,000%0.0% conv.

All search terms

Top ohio state decanter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Heritage Pewter Ohio State Capitol Decanter | 24 OZ Whiskey Decanter for Liquor with Airtight Stopper | Expertly Crafted Pewter Glass Clear

Heritage Pewter$134.894.9★730 rev

The Memory Company Officially Licensed Decanter with Mascot Stopper Ohio State University

The Memory Company$51.214.5★31 rev

Ohio State Buckeyes National Championship 24-25 Football Capitol Decanter | 24 OZ Whiskey Decanter for Liquor with Airtight Stopper | Expertly Crafted Pewter Glass

Heritage Pewter$135.494.8★9 rev

Football Whiskey Decanter Set with Spout Chiller 47oz Decanter Sets for Men

LuxuryBar$57.014.5★319 rev

Newest

by launch date

Ohio State Buckeyes National Championship 24-25 Football Capitol Decanter | 24 OZ Whiskey Decanter for Liquor with Airtight Stopper | Expertly Crafted Pewter Glass

Heritage Pewter$135.499 rev

1y ago

The Memory Company Officially Licensed Decanter with Mascot Stopper Ohio State University

The Memory Company$51.2131 rev

2y ago

Football Whiskey Decanter Set with Spout Chiller 47oz Decanter Sets for Men

LuxuryBar$57.01319 rev

4y ago

Heritage Pewter Ohio State Capitol Decanter | 24 OZ Whiskey Decanter for Liquor with Airtight Stopper | Expertly Crafted Pewter Glass Clear

Heritage Pewter$134.89730 rev

15y ago

What buyers say about ohio state decanter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Nice quality”

Gifting Purpose25%

“Great Christmas present”

Display-Overall17%

“But it was nice on display”

Material Quality8%

“I really liked the material because it is quite thick glass”

Design-Overall4%

“It's nice and decorative,”

What buyers complain about

Leak-Proof42%

“it leaks around the plastic stopper where your drink comes out”

Size-Overall17%

“I think it would have been nice if the piece had a better fit”

Mechanism Issues17%

“Spout issue”

Value For Money8%

“Too expensive for the problems”

Durability8%

“It fell apart a couple of days ago”

Top return reasons

Size-Overall44%

Quality-Overall11%

Durability11%

Functionality-Overall11%

Mechanism Issues11%

Leak-Proof11%

Common questions

Is ohio state decanter profitable to sell on Amazon United States?: The niche generates $83K/yr across 4 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (30/100).
How competitive is the ohio state decanter niche?: 3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ohio state decanter?: Top complaints mined from reviews: Leak-Proof, Size-Overall, Mechanism Issues. The return rate is 1.9%.
What does it cost to enter the ohio state decanter niche?: Listings span $51.21–$135.49; the average listing price is $94.65 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.