Is Office Chair profitable to sell on Amazon United States?

Flapen scores Office Chair 65 out of 100 on Amazon United States, a Pass. Shoppers spend $20.4M a year across 129 tracked products. 57 of the 57 products launched in the last year cleared the first-year sales bar. Search demand grew -1.0% in the last 90 days.

How competitive is the Office Chair niche on Amazon United States?

72 brands and 119 sellers compete in Office Chair on Amazon United States. The top 5 Office Chair products take 19% of clicks, and the top 5 brands take 37%.

What do buyers complain about in Office Chair?

Office Chair buyers on Amazon United States complain most about Comfort-Overall, Durability, and Quality-Overall. An estimated 1.3% of orders come back.

When does demand for Office Chair peak?

Search demand for Office Chair on Amazon United States peaks in Aug, and the busiest month runs 2.6× the quietest.

What does it cost to enter the Office Chair niche?

Office Chair sells for $123.70 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $30.20 to $325.85. The average product has 4,425 reviews, the count a new listing must catch up to.

Office Chair

Pass

Office Chair scores 65 out of 100, a Pass. Shoppers spend an estimated $20.4M a year here, demand is soft, at -1.0% this quarter, and an estimated 1.3% of orders come back.

Filters No Dominant Brand High Price

Flapen Score: 65
65 / 100Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 49
Market size: $20.4M/yr15.2M searches / yr
90-day growth: -1.0%search demand this quarter
Competition: 19%top-5 click share · 72 brands · 119 sellers

Flapen Score

Office Chair against its category

The dotted line is the Home & Kitchen average. Past it, Office Chair is stronger. Inside it, weaker.

65Pass

This niche Category average

See the method

Market

The Office Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Office Chair 15.2M times last year and spent an estimated $20.4M. The top 5 brands take 37% of clicks. Demand peaks in Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 15.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.4M a year.

Searches, last 12 months: 15.2M
Growth, 90 days vs prior 90: -1.0%
Conversion, latest week: 1.1%
Market size, estimated: $20.4Ma year
Peak month: August2.6× the quietest month
Top search term: ergonomic office chair3.8M searches a year

02 · Price

A sale here is worth $123.70.

Listings sell for $123.70 on average, from $30.20 to $325.85. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,250 to 1,500 of them. At $123.70 that is $155K to $186K a year per listing.

Average price: $123.70above the $15 to $100 sweet spot
Price range: $30.20–$325.85
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 200K–250K
Units per listing a year: 1,250–1,500
Revenue per listing a year: $155K–$186K
Returns: 1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #186 within Home Office Furniture. It carries 4,425 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 71%
Out of stock, average day: 7.5%
Average rank: #186in Home Office Furniture
Average rating: 4.38 starsAmazon United States average 4.42 stars
Average reviews: 4,425per listing
Listings tracked: 129

04 · Newcomers

57 of last year's 57 launches cleared the first-year sales bar.

57 products launched here in the last 12 months. 57 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 57
Successful launches: 57Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Office Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

72 rising

Sellers

119

Top-5 brand share

37%

Top 20: 74%

Top-5 click share

19%

Top 20: 45%

Open market

59%

Brand 110%
Brand 29%
Brand 38%
Brand 45%
Brand 55%
Brand 64%

Demand

Office Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug · busiest ÷ quietest = 2.6×

Search terms

Top Office Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

ergonomic office chair3.8M/yr -0.7%0.7% conv.
office chairs1.8M/yr +11.3%1.2% conv.
desk chair comfy1.2M/yr -2.1%0.6% conv.
home office desk chairs1.1M/yr -10.5%0.9% conv.
swivel chair1.1M/yr -6.8%0.1% conv.
big and tall office chair1.0M/yr -8.8%0.4% conv.
executive office chair586K/yr +7.7%0.5% conv.
rolling chair584K/yr -0.8%0.5% conv.
small desk chair458K/yr +2.7%0.5% conv.
office chair comfy401K/yr -21.6%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Office Chair

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Comfort-Overall”

10%of negative reviews mention “Comfort-Overall”

1.3%of orders come back

“Cheap and uncomfortable”

A buyer, on “Comfort-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Office Chair questions

Answered from the same tracked data.

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