Is ocean tablecloth profitable to sell on Amazon United States?

The niche generates $83K/yr across 58 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +75.7%. Flapen's verdict: Worth a look (60/100).

How competitive is the ocean tablecloth niche?

44 brands and 54 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in ocean tablecloth?

Top complaints mined from reviews: Smell, Thickness, Size-Overall. The return rate is 2.5%.

When does demand for ocean tablecloth peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.8× the quietest.

What does it cost to enter the ocean tablecloth niche?

Listings span $3.26–$25.22; the average listing price is $9.70 (sweet spot $15–$100). The average incumbent carries 439 reviews — the moat a new listing must climb.

ocean tablecloth

Worth a look

Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Growth

Great+75.7%

90-day search growth — must beat 0% to launch

Competition

Great34%

top-5 click share — an open shelf

Review moat

Great438.55

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Returns

Good2.5%

return rate — above 5% kills the launch gate

Price range

Okay$3.26–$25.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.70

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$83K

$83K/yr · 133K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, ocean tablecloth is a $83K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ocean tablecloth market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $78K–$97K; units × avg price
Conversion rate: 6.4%
Avg BSR: #802
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 2.3%
Avg brand age: 30 months
Avg seller age: 199 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

44 falling

Sellers

Top-5 brand share

38%

Top 20: 77%

Top-5 click share

34%

Top 20: 67%

Open market

58%

Hallswl14%
NatNarr8%
OHOME6%
Oigco6%
Dvaorc4%
CMUSKO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +75.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.8×

Open Trend

Top ocean tablecloth search terms

ocean tablecloth30K/yr +55.3%5.9% conv.
beach tablecloth23K/yr +98.9%3.6% conv.
under the sea tablecloth19K/yr +37.6%2.8% conv.
water table cloth14K/yr +82.5%8.0% conv.
beach table cloth9K/yr +142.4%3.6% conv.
beach theme tablecloth8K/yr +102.7%4.0% conv.
ocean table cloth10K/yr +65.5%5.9% conv.
water tablecloth7K/yr +93.7%7.9% conv.
beach table cloths5K/yr +88.4%4.1% conv.
under the sea table cloth5K/yr +81.8%3.3% conv.

All search terms

Top ocean tablecloth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3 Pcs Iridescent Waves Tablecloths - Disposable Plastic Ocean Blue Table Cloth Rectangle Table Covers for Under the Sea Beach Surf Pool Party Birthday Party Decorations 54 x 108 Inch

Hallswl$8.894.6★821 rev

3 Pack Ocean Waves Plastic Tablecloth Disposable Water Print Table Cloths

NatNarr$7.804.7★547 rev

OHOME 2 Pack Beach Party Decorations - Ocean Waves Plastic Tablecloth for Pool Party Decorations - Sea Water Print Table Cover for Summer Birthday Beach Theme Blue Backdrop Banner

OHOME$5.644.6★1,998 rev

3 Pieces Ocean Waves Tablecloth 54 x 108 Inch Water Print Plastic Table Cover Ocean Party Table Cloths for Beach Pool Birthday Under The Sea Party Decorations Supplies

Oigco$7.994.6★192 rev

4 Pack Under The Sea Tablecloths Ocean Waves Underwater Table Cover Ocean Animals Table Cloth Ocean Sea Life Tablecloth Ocean Animal Table Cover Summer Beach Pool Birthday Party Supplies 51 x 86 IN

Dvaorc$6.734.7★157 rev

Newest

by launch date

Herytem 3-Piece 54 x 108 Inch Summer Beach Plastic Tablecloth Ocean Waves Starfish Seashell Disposable Rectangle Table Covers for Pool Party Hawaiian Party Decorations and Summer Celebrations

Herytem$8.0128 rev

3mo ago

AJINXIN 4 Pcs Ocean Beach Tablecloths Ocean Waves Table Cloths Summer Disposable Plastic Table Covers for Beach Theme Party Baby Shower and Summer Birthday Party Decorations 51 x 86 in

AJINXIN$7.228 rev

6mo ago

Tbsone Beach Summer Plastic Tablecloth 54 x 108 Inches Rectangle 3 Pack

Tbsone$8.80260 rev

6mo ago

HOAKWA Ocean Seashell Party Decorations Tablecloth 3 Pcs Beach Coastal Last Toast on the Coast Bachelorette Supplies Table Cover for Summer Birthday Bridal Shower Disposable 55in x 86in

HOAKWA$9.509 rev

7mo ago

LWYGEGJO 4Pcs Ocean Waves Tablecloth Ocean Table Cover Water Print Table Cover 51x86 Inch Rectangle Sea Tablecloth Blue for Beach Pool Birthday Party Decoration Shower Supplies (4)

LWYGEGJO$6.769 rev

11mo ago

What buyers say about ocean tablecloth

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality for single use”

Color13%

“very colorful”

Advertised Vs Actual Product12%

“As advertised”

Value For Money6%

“Price was reasonable”

Size-Overall6%

“Perfect fit”

Durability5%

“Durable and nice”

Design-Overall5%

“Cute Summer Design”

Upholstery/Fabric Quality3%

“Nice seashell table cloth”

Water Resistance3%

“Used as outside water theme was perfect and very durable”

Strength2%

“Very sturdy”

What buyers complain about

Smell21%

“CHEMICAL SMELL”

Thickness13%

“Very Thin Plastic”

Size-Overall12%

“The tool was huge”

Durability6%

“It kept coming off”

Adhesion/Stickiness5%

“The tape could be better”

Quality-Overall4%

“Seller indicates Premium Quality that I don't agree with”

Ease Of Use4%

“it was not easy to work with”

Maintenance And Repair3%

“another manufacturing imperfection”

Color3%

“the blue comes off”

Material Quality2%

“Table covers are made out of a cheap mylar material”

Top return reasons

Size-Overall23%

Material Quality12%

Color10%

Value For Money10%

Quality-Overall8%

Advertised Vs Actual Product8%

Adhesion/Stickiness6%

Thin4%

Smell4%

Functionality-Overall2%

Common questions

Is ocean tablecloth profitable to sell on Amazon United States?: The niche generates $83K/yr across 58 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +75.7%. Flapen's verdict: Worth a look (60/100).
How competitive is the ocean tablecloth niche?: 44 brands and 54 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in ocean tablecloth?: Top complaints mined from reviews: Smell, Thickness, Size-Overall. The return rate is 2.5%.
When does demand for ocean tablecloth peak?: Demand peaks in May–Jun–Jul; the busiest month runs 4.8× the quietest.
What does it cost to enter the ocean tablecloth niche?: Listings span $3.26–$25.22; the average listing price is $9.70 (sweet spot $15–$100). The average incumbent carries 439 reviews — the moat a new listing must climb.