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Oak End Tables

Fail

Buyers convert on only 0.3% of searches, so Oak End Tables is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$26K/yr81K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
16%top-5 click share · 65 brands · 97 sellers

Flapen Score

Oak End Tables against its category

The dotted line is the Home & Kitchen average. Past it, Oak End Tables is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oak End Tables market on Amazon at a glance

Shoppers on Amazon United States searched for Oak End Tables 81K times last year and spent an estimated $26K. The top 5 brands take 30% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
0.3%
Market size, estimated
$26Ka year
Peak month
January1.6× the quietest month
Top search term
oak end tables13K searches a year

02 · Price

A sale here is worth $100.44.

Listings sell for $100.44 on average, from $16.44 to $237.66. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $100.44 that is $0 to $10K a year per listing.

Average price
$100.44above the $15 to $100 sweet spot
Price range
$16.44–$237.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #1,499 within Living Room Furniture. It carries 1,619 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
70%
Out of stock, average day
6.6%
Average rank
#1,499in Living Room Furniture
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,619per listing
Listings tracked
105

04 · Newcomers

13 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
13Amazon's first-year sales bar
Average brand age
34 months

Products

Top Oak End Tables products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

65 falling

Sellers

97

Top-5 brand share

30%

Top 20: 64%

Top-5 click share

16%

Top 20: 44%

Open market

67%

  • Brand 17%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Oak End Tables search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Oak End Tables search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oak end tables13K/yr
  • oak end tables living room13K/yr
  • cherry end table12K/yr
  • white oak end table8K/yr
  • cherry wood side table8K/yr
  • reclaimed wood end table10K/yr
  • cherry end tables living room9K/yr
  • cherry wood end table9K/yr

Reviews and returns

What reviews say buyers love and hate about Oak End Tables

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Assembly/Installation”
3.2%of orders come back
“annoying to assemble”
A buyer, on “Assembly/Installation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oak End Tables questions

Answered from the same tracked data.