oak end tables
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Great$100.44avg listing price — sweet spot $15–$100
Review moat
Okay1,619.08avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$16.44–$237.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 81K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, oak end tables is a $26K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
oak end tables market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $25K–$50K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,499
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 92%
- Out of stock
- 6.6%
- Avg brand age
- 34 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
65 falling
Sellers
97
Top-5 brand share
30%
Top 20: 64%
Top-5 click share
16%
Top 20: 44%
Open market
67%
- Leick Home7%
- FROMJBEST7%
- Convenience Concepts6%
- Roundhill Furniture6%
- VASAGLE4%
- Furinno3%
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — -7.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top oak end tables search terms
- oak end tables13K/yr
- oak end tables living room13K/yr
- cherry end table12K/yr
- white oak end table8K/yr
- cherry wood side table8K/yr
- reclaimed wood end table10K/yr
- cherry end tables living room9K/yr
- cherry wood end table9K/yr
Top oak end tables products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FROMJBEST End Tables Living Room Cherry End Table with Charging Station Nightstand for Bedroom 3 Tier End Table with Storage Shelf for Living Room(Cherry)
FROMJBEST$62.094.6★2,262 rev
Roundhill Furniture Perth Contemporary Round End Table with Shelf Espresso
Roundhill Furniture$62.964.7★869 rev
Round End Table Wood Bedside Table Mid Century Modern Nightstand with Open Storage Shelf 3 Tier Small Side Tables for Living Room Bedroom Curved Profile Design Natural Oak(1-Pack)
ONBRILL$54.304.4★46 rev
FROMJBEST End Tables Living Room Set of 2 Cherry End Table with Charging Station Side Table Nightstand for Bedroom 3 Tier End Table with Storage Shelf for Living Room(Cherry)
FROMJBEST$115.284.6★2,262 rev
HDDDZSW Farmhouse XXL End Table with Charging Station Narrow Side Table with USB Ports and Outlets Nightstand with 2 Drawers Storage Bedside Tables for Living Room Bedroom Rustic Cherry
HDDDZSW$111.724.2★578 rev
Newest
by launch date
End Tables Set of 2 for Living Room Narrow Side Tables with Storage Shelves Square End Table for Bedroom Slim Nightstand Skinny Rectangle Accent Table Farmhouse Bedside Table Natural (2 Pieces)
knoworld$100.2138 rev
MAHANCRIS End Tables Living Room Set of 2 Cherry End Table with Charging Station Nightstand for Bedroom 3 Tier Side Table with Storage Shelf for Living Room Modern Bedside Table ETWA53E01S2
MAHANCRIS$50.36133 rev
Eclatara Rattan Nightstand Set of 2 Boho Side Table with Round Edge Design Ultra-Thick Legs Bedside End Table with 2 Tier Open Shelves for Bedroom Caramel Oak
Eclatara$135.6944 rev
HOKYHOKY Set of 2 Solid Wood End Table 2-Tier Farmhouse Side Table
HOKYHOKY$124.9439 rev
Round End Table Wood Bedside Table Mid Century Modern Nightstand with Open Storage Shelf 3 Tier Small Side Tables for Living Room Bedroom Curved Profile Design Natural Oak(1-Pack)
ONBRILL$54.3046 rev
Trending
90-day click momentum
Furniture of America Carys Modern Solid Wood 20-inch Round End Table with Plinth Base Living Room Furniture for Small Space Home Office Oak
Furniture of America$145.655.0★
Round End Table Wood Bedside Table Mid Century Modern Nightstand with Open Storage Shelf 3 Tier Small Side Tables for Living Room Bedroom Curved Profile Design Natural Oak(1-Pack)
ONBRILL$54.304.4★
Eclatara Rattan Nightstand Set of 2 Boho Side Table with Round Edge Design Ultra-Thick Legs Bedside End Table with 2 Tier Open Shelves for Bedroom Caramel Oak
Eclatara$135.694.7★
MAHANCRIS End Tables Living Room Set of 2 Cherry End Table with Charging Station Nightstand for Bedroom 3 Tier Side Table with Storage Shelf for Living Room Modern Bedside Table ETWA53E01S2
MAHANCRIS$50.364.4★
HOKYHOKY Set of 2 Solid Wood End Table 2-Tier Farmhouse Side Table
HOKYHOKY$124.944.0★
What buyers say about oak end tables
What buyers praise and complain about, mined from review topics.What buyers love
“Easily assembled”
“Great quality and easy to put together”
“This table is sturdy”
“Excellent price”
“Fits nicely into tight space”
“The design is attractive”
“convenient storage”
“Beautiful wood”
“As advertised”
“color is accurate”
What buyers complain about
“annoying to assemble”
“Somewhat shorter than I had wanted”
“quality a little low”
“it was a lot darker”
“Holes drilled in the wrong places”
“is just too expensive”
“Flimsy cheap wood”
“Poor instructions”
“Its a misleading product”
“now I can't use it at all”
Top return reasons
Common questions
- Is oak end tables profitable to sell on Amazon United States?
- The niche generates $26K/yr across 105 tracked products. 13 of 22 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the oak end tables niche?
- 65 brands and 97 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 30% of demand.
- What do buyers complain about in oak end tables?
- Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 3.2%.
- When does demand for oak end tables peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the oak end tables niche?
- Listings span $16.44–$237.66; the average listing price is $100.44 (sweet spot $15–$100). The average incumbent carries 1,619 reviews — the moat a new listing must climb.