Nursery Shelf
FailBuyers convert on only 1.0% of searches, so Nursery Shelf is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $53K/yr179K searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 38%top-5 click share · 34 brands · 50 sellers
Flapen Score
Nursery Shelf against its category
The dotted line is the Home & Kitchen average. Past it, Nursery Shelf is stronger. Inside it, weaker.
Market
The Nursery Shelf market on Amazon at a glance
Shoppers on Amazon United States searched for Nursery Shelf 179K times last year and spent an estimated $53K. The top 5 brands take 45% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $53Ka year
- Top search term
- nursery shelf39K searches a year
02 · Price
A sale here is worth $29.99.
Listings sell for $29.99 on average, from $14.39 to $85.24. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $29.99 that is $0 to $3K a year per listing.
- Average price
- $29.99inside the $15 to $100 sweet spot
- Price range
- $14.39–$85.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #269 within Floating Shelves. It carries 2,155 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #269in Floating Shelves
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 2,155per listing
- Listings tracked
- 46
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Nursery Shelf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
50
Top-5 brand share
45%
Top 20: 86%
Top-5 click share
38%
Top 20: 74%
Open market
50%
- Brand 114%
- Brand 211%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 64%
Demand
Nursery Shelf search demand
Weekly searches over the year. Pick a range.
Search terms
Top Nursery Shelf search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nursery shelf39K/yr
- kids wall shelf23K/yr
- baby shelves18K/yr
- wall bookshelf for nursery16K/yr
- shelf for nursery11K/yr
- shelves for baby nursery11K/yr
- baby room shelves8K/yr
- kids shelf for bedroom5K/yr
- shelves for kids bedroom13K/yr
- shelves kids room8K/yr
Reviews and returns
What reviews say buyers love and hate about Nursery Shelf
We read the reviews and the return reasons for every product selling here.
“Very cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nursery Shelf questions
Answered from the same tracked data.









