Is number candles profitable to sell on Amazon United States?

The niche generates $315K/yr across 17 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (38/100).

How competitive is the number candles niche?

8 brands and 9 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in number candles?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.9%.

When does demand for number candles peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the number candles niche?

Listings span $5.07–$12.39; the average listing price is $6.78 (sweet spot $15–$100). The average incumbent carries 1,551 reviews — the moat a new listing must climb.

number candles

Skip it

Prices mostly outside the sweet spot ($5.07–$12.39) — this niche doesn't clear our bar today.

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$315K

$315K/yr · 768K searches

Review moat

Okay1,551.35

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.78

avg listing price — sweet spot $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

Price range

Bad$5.07–$12.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, number candles is a $315K/yr Amazon United States market (768K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 38/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

number candles market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $271K–$339K; units × avg price
Conversion rate: 6.0%
Avg BSR: #189
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.6%
Avg brand age: 32 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

BEAN LIEVE41%
PHD CAKE39%
Nuanchu5%
Hazyore4%
IBLESSU3%
ARTISAN CAKE2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top number candles search terms

number candles267K/yr +3.9%4.6% conv.
birthday candles numbers150K/yr -9.1%3.8% conv.
number birthday candles72K/yr -10.0%3.6% conv.
birthday number candles47K/yr +0.5%4.2% conv.
number candle35K/yr +34.0%2.3% conv.
number candles for birthday cakes49K/yr -18.1%4.4% conv.
gold number candles34K/yr +5.1%7.4% conv.
birthday candle numbers21K/yr +2.9%4.9% conv.
candle numbers17K/yr -27.3%5.3% conv.
number birthday candles for cake10K/yr +40.3%4.0% conv.

All search terms

Top number candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beanlieve 10-Pieces Numeral Birthday Candles - Cake Numeric Candles Number 0 1 2 3 4 5 6 7 8 9 Used for Cake Decoration on Birthday Parties and Wedding Anniversary Celebrations(Champagne Gold)

BEAN LIEVE$6.164.7★4,711 rev

PHD CAKE 10-Pieces Gold Numeral Birthday Candles Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday Wedding Anniversary Party Celebration

PHD CAKE$5.274.6★1,364 rev

PHD CAKE 10-Pieces Champagne Gold Number Birthday Candles Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday Wedding Anniversary Party Celebration

PHD CAKE$5.224.6★1,364 rev

PHD CAKE 10-Count 0-9 Champagne Gold Number Birthday Candles Number One Birthday Champagne Number Candles Party Celebration Baby Showers

PHD CAKE$5.994.7★1,267 rev

10-Pieces Numeral Birthday Candles Birthday Digital Candle Baking Dessert Cake Party Romantic Atmosphere Decoration Number 0-9 Cake Top Decoration for Birthdays Wedding Anniversaries Parties

Hazyore$5.074.6★349 rev

Newest

by launch date

ARTISAN CAKE 10-Pieces Champagne Numeral Birthday Candles Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday Wedding Anniversary Party Celebration

ARTISAN CAKE$5.2161 rev

1y ago

32 Pieces Number Birthday Candles Gold Cake Candles Number 0-9 Cake Decoration for Birthday Ten-Year Milestone Anniversary Wedding Party Celebration (Gold)

HIYZI$12.39176 rev

2y ago

10-Pieces Numeral Birthday Candles Birthday Digital Candle Baking Dessert Cake Party Romantic Atmosphere Decoration Number 0-9 Cake Top Decoration for Birthdays Wedding Anniversaries Parties

Hazyore$5.07349 rev

2y ago

Nuanchu 10 Pcs Number Birthday Candles for Cakes Polka Dot Colorful 0-9 Numeric Candles for Birthday Cake Decoration Numeral Topper Decor for Wedding Anniversary Reunions Party Celebrations(Blue)

Nuanchu$10.44630 rev

3y ago

PHD CAKE 10-Pieces Gold Numeral Birthday Candles Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday Wedding Anniversary Party Celebration

PHD CAKE$5.271,364 rev

4y ago

What buyers say about number candles

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“These candles are great quality”

Value For Money16%

“Great value”

Color14%

“I really liked the color”

Brightness/Shine/Glow12%

“Great Candles”

Size-Overall7%

“Perfect size”

Advertised Vs Actual Product6%

“Exactly what I needed”

Durability5%

“Durable and easy to use”

Ease Of Use5%

“Easy to use”

Gifting Purpose2%

“I used the number 41 as a gift for a friends birthday”

Correct Contents2%

“Love the amount of numbers it comes with”

What buyers complain about

Size-Overall33%

“Slightly smaller than the standard number birthday candles”

Quality-Overall21%

“Burns too quickly - poor quality”

Durability10%

“half the candle was gone”

Smell5%

“no one is going to smell them”

Heating4%

“they werent lit for long before the top of the two melted”

Natural Resource Wastage4%

“Completely waste of money and time”

Thickness3%

“The candles are also nice and thick, I just got unlucky with a bad order two days before my bday which is why Im giving it a 2 star :”

Strength2%

“Disappointed—These candles are so flimsy that they burned out before we ever got the plate in front of the birthday girl”

Color1%

“The color didn't match”

Top return reasons

Size-Overall44%

Value For Money16%

Color13%

Advertised Vs Actual Product5%

Quality-Overall4%

Defective Material/Parts3%

Smell3%

Product Condition2%

Paint Quality2%

Display Colors2%

Common questions

Is number candles profitable to sell on Amazon United States?: The niche generates $315K/yr across 17 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (38/100).
How competitive is the number candles niche?: 8 brands and 9 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in number candles?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.9%.
When does demand for number candles peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the number candles niche?: Listings span $5.07–$12.39; the average listing price is $6.78 (sweet spot $15–$100). The average incumbent carries 1,551 reviews — the moat a new listing must climb.