Number Candles
FailPrices span $5.07–$12.39, mostly outside the sweet spot, so Number Candles is a Fail.
- Flapen Score
- 38 / 100Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 4938
- Market size
- $315K/yr768K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 9 sellers
Flapen Score
Number Candles against its category
The dotted line is the Home & Kitchen average. Past it, Number Candles is stronger. Inside it, weaker.
Market
The Number Candles market on Amazon at a glance
Shoppers on Amazon United States searched for Number Candles 768K times last year and spent an estimated $315K. The top 5 brands take 93% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 768K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $315K a year.
- Searches, last 12 months
- 768K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $315Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- number candles267K searches a year
02 · Price
A sale here is worth $6.78.
Listings sell for $6.78 on average, from $5.07 to $12.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $6.78 that is $10K to $14K a year per listing.
- Average price
- $6.78under the $15 to $100 sweet spot
- Price range
- $5.07–$12.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $10K–$14K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #189 within Candles. It carries 1,551 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #189in Candles
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 1,551per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Number Candles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
9
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
4%
- Brand 141%
- Brand 239%
- Brand 35%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 4%)
Demand
Number Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Number Candles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- number candles267K/yr
- birthday candles numbers150K/yr
- number birthday candles72K/yr
- birthday number candles47K/yr
- number candle35K/yr
- number candles for birthday cakes49K/yr
- gold number candles34K/yr
- birthday candle numbers21K/yr
- candle numbers17K/yr
- number birthday candles for cake10K/yr
Reviews and returns
What reviews say buyers love and hate about Number Candles
We read the reviews and the return reasons for every product selling here.
“Slightly smaller than the standard number birthday candles”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Number Candles questions
Answered from the same tracked data.









