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North Pole Sign

Fail

Shoppers spend an estimated $56K a year here, so North Pole Sign is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$56K/yr127K searches / yr
90-day growth
+22.6%search demand this quarter
Competition
62%top-5 click share · 9 brands · 15 sellers

Flapen Score

North Pole Sign against its category

The dotted line is the Home & Kitchen average. Past it, North Pole Sign is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The North Pole Sign market on Amazon at a glance

Shoppers on Amazon United States searched for North Pole Sign 127K times last year and spent an estimated $56K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+22.6%
Conversion, latest week
2.3%
Market size, estimated
$56Ka year
Peak month
November92.8× the quietest month
Top search term
north pole23K searches a year

02 · Price

A sale here is worth $19.29.

Listings sell for $19.29 on average, from $6.57 to $34.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.29 that is $0 to $2K a year per listing.

Average price
$19.29inside the $15 to $100 sweet spot
Price range
$6.57–$34.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #10,220 within Banners. It carries 219 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
19.0%
Average rank
#10,220in Banners
Average rating
3.98 starsAmazon United States average 4.42 stars
Average reviews
219per listing
Listings tracked
11

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top North Pole Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

15

Top-5 brand share

64%

Top 20: 93%

Top-5 click share

62%

Top 20: 100%

Open market

27%

  • Brand 118%
  • Brand 212%
  • Brand 312%
  • Brand 411%
  • Brand 511%
  • Brand 69%

Demand

North Pole Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMar

Peak months: Nov, Dec · busiest ÷ quietest = 92.8×

Search terms

Top North Pole Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • north pole23K/yr
  • north pole decorations16K/yr
  • north pole sign35K/yr
  • the north pole3K/yr
  • north pole christmas decorations43K/yr
  • north pole decor5K/yr
  • christmas pole3K/yr

Reviews and returns

What reviews say buyers love and hate about North Pole Sign

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Strength”
6.6%of orders come back
“is very delicate”
A buyer, on “Strength”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common North Pole Sign questions

Answered from the same tracked data.